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Americas Market Perspective, v6 i12

Product Type: Market Research Report
Published by: Pyramid Research
Published: September 2006
Product Code: R8-518
Description
FIXED COMMUNICATIONS

Telmex: Affordable Internet Plans Reaping Rewards

Since 1999, Mexico’s Internet industry has grown 29.8 percent (in revenues) over last year; incumbent telecom operator Telmex attributes a good portion of its sales to its customized affordability plans. Associate Analyst Sean Herman looks at the success of Telmex’s affordability plans as well as the growth of low-end computers available by manufacturers, and concludes that a market growth opportunity is developing.

MOBILE COMMUNICATIONS

Colombia: Millicom Says Hello to Ola

On August 31, after weeks of delay, Millicom International Cellular purchased Ola, the joint venture between Empresa de Telecomunicaciones de Bogota (ETB) and Empresas Publicas de Medellin (EPM). Analyst Elizabeth Arias argues that Millicom—which has been successful as a first mover in under-penetrated markets—will improve Ola’s market share somewhat, although a more intense competitive scenario in Colombia will limit their growth.
Table of Contents
Telmex: Affordable Internet Plans Reaping Rewards

Hogar: Telmex’s Customized Affordability Plan


Exhibit 1: Prodigy Hogar Packages


An Affordable Success


Exhibit 2: Impact of Telmex Affordable Plans on Internet Subscriptions

Exhibit 3: Latin American Markets


The Oncoming Onslaught of Affordability


Exhibit 4: Affordable Laptop Offerings


The Market Opportunity




Colombia: Millicom Says Hello to Ola

Alignment and Fine-tuning


Exhibit 5: Overview of Millicom International Cellular (MIC), as of Q206


Dynamism High, Now Higher

A Change of Scenery
Ordering and More Information
Price and Delivery Options


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