Product Type: Market Research Report
Published by: In-Stat
Published: September 2002
Product Code: R97-1061Description The RBOCs have announced major new services bundling programs for residential consumers in 2002. This report identifies the benefits to consumers and service providers of bundling. A survey of 961 US households was conducted to determine consumer interests in different types of services bundles. The latest bundled offerings and strategies of the RBOCs, cable MSOs, and IXCs are examined. These include bundles of local phone, long distance, wireless, Internet, and television services. The report concludes with estimated market shares for the various service provider groups of the US services bundling market in 2002, and a five-year forecast of US bundled services revenues.Table of Contents - Executive Summary
- Methodology
- Introduction
- Bundling Definition
- Benefits of Bundling
- Consumer Survey
- Service Provider Profiles
- RBOCs
- BellSouth
- Qwest
- SBC
- Verizon
Cable MSOs
- Cox Communications
- AT&T Broadband
IXCs
- AT&T
- MCI (WorldCom)
- Sprint
- US Bundling Revenues Forecast
- Conclusion
- List of Tables
- Table 1. BellSouth "Answers" Example of Bundled Pricing (local voice for Georgia)
- Table 2. Verizon "Veriations All" Example of Bundled Pricing (local voice for downstate New York, including New York City)
- Table 3. Cox Communications "Digital Suite" Bundled Pricing (monthly prices) 2
- Table 4. Forecast of US Bundled Services Revenues for Residential Consumers: 2002 - 2006 (US$ B) (includes bundles of two or more of local phone, long distance, wireless, and Internet services)
- List of Figures
- Figure 1. US Residential Consumers' Interest in Bundle of Local Phone, Long Distance (L-D), and Internet Services from a Single Service Provider
- Figure 2. Service Provider for Local Phone Service Used by Residential Consumers in Survey
- Figure 3. Residential Consumers Who Use Local Phone or Long Distance Service Provider (S.P.) as Internet Service Provider (ISP)
- Figure 4. Percent of Residential Consumers Who Purchase Internet Service from Local Phone Service Provider for Local Telephone Company vs. Cable Company as Local Phone Service Provider
- Figure 5. Primary Reason Consumers Purchase Internet Service and Local Phone or Long Distance from the Same Service Provider
- Figure 6. One Bill as Primary Reason for Purchasing Internet Service and Local Phone or Long Distance from the Same Service Provider, by Annual Income of Household
- Figure 7. Residential Consumers Purchasing Internet Service from Local Phone or Long Distance (L-D) Service Provider Within the Next Two Years
- Figure 8. Residential Consumers Likely to Purchase Long Distance from Local Phone Service Provider if Charged on a Single Bill
- Figure 9. Interest in Bundle of Local Phone, Long Distance, and Internet Services from a Single Service Provider (assuming single bill and discounted pricing)
- Figure 10. Interest in Bundle of Local Phone/Long Distance/Internet Services, by Age Group
- Figure 11. Interest in Bundle of Local Phone/Long Distance/Internet Services, by Annual Household Income
- Figure 12. Interest in Bundle of Local Phone/Long Distance/Internet Services, by Area
- Figure 13. Verizon's Estimate of Percentage Shares of Each Type of Bundle under the Veriations program
- Figure 14. 2002 Market Shares of US Bundled Services Revenues for Residential Consumers (includes bundles of two or more of local phone, long distance, wireless, and Internet services)
|
|
