All Dressed Up Handsets with Nowhere to Go: High-End Hype vs. Lower-End Realities

Don’t believe all of it. Yes, top-tier handsets offer some marvelous features, but don’t be fooled. These dressed up handsets have yet to find wide end-user acceptance. If you want to cut through the hype and see where the real volumes are in this industry, get this report. In it you’ll find out:

• That more than 60% of handsets sold fall into the lower-end
• That cost and a lack of perceived need will keep many end users from upgrading anytime soon
• That pricing tiers aren’t likely to shift much over the next five years
• That some regional pricing differences could be opportunities for some vendors

If your company is trying to make sense of the wireless handset market and you need a solid strategy for the rest of this year and into next, then you need this report. In it you’ll find out where the sweet spot in pricing lies and what strategy makes most sense for you.

• Executive Summary
  
  
  


• Methodology
  
  


• Overview
  
  


• Mobile Phones by
  Price Tier
  
  


• Sample Handsets
  by Price Tier
  
  


• Price Tiers by
  Region
  
  


• Price Tiers by
  Air Link
  
  


• Revenue by Price
  Tier
  
  


• In-Stat/MDR's Consumer
  Residential Technology Survey
  
  
  
  
  
  • Price
    
    
  
  
  • Usage Areas
    
    
    
  
  
  • Capabilities
    
    
    
  
  
  • Features
    
    
  
  
  
  


• Mobile Services
  
  
  
  
  
  
  • Finding Restaurants
    and Stores
    
    
  
  
  • Directions
    and Maps
    
    
  
  
  • Avoiding Traffic
    
    
    
  
  
  • Locating Family
    
    
    
    
    
    
    • Other Supporting
      Data
      
      
    
    
    
    
  
  
  
  


• Summary
  
  


• Handset Vendors
  
  
  
  
  
  
  • Kyocera Wireless
    
    
    
  
  
  • NEC
    
    
  
  
  • Nokia
    
    
  
  
  • Siemens
    
    
  
  
  • Sony Ericsson
    
  
  
  
  

List of Tables

• Table 1. Forecast
  of Mobile Phone Sales by Price Tier
  
  


• Table 2. Low-end
  Handsets, Key Features and Prices
  
  


• Table 3. Mid-tier
  Handsets, Key Features and Prices
  
  


• Table 4. High-end
  Handsets, Key Features and Prices
  
  


• Table 5. Handset
  Price Tiers by Region
  
  


• Table 6. Price
  Tiers by Air Link
  
  


• Table 7. Revenue
  by Price Tier
  
  


• Table 8. How Likely
  to Buy a New Cell Phone in Next 12 Months?
  
  


• Table 9. How Much
  Do You Plan to Pay for Next Cell Phone (excluding service)?
  
  


• Table 10. Distance
  You Use Cell Phone?
  
  


• Table 11. Which
  Capabilities Would You Be Most Interested in Using?
  
  


• Table 12. Which
  Features Are Important When Selecting a Cell Phone?
  
  


• Table 13. How Often
  Do You Upgrade Your Cell Phone?
  
  


• Table 14. Worldwide
  Forecast of Cellular and Wireless Internet Subscribers (x 1,000)
  
  


• Table 15. Worldwide
  Wireless Internet and Messaging Subscriber Forecasts (x 1,000)
  
  


• Table 16. How Often
  Do You Use Wireless Web or Internet Services on Your Cell Phone?
  
  


• Table 17. What
  is Your Interest In a Service That Helps Find Closest Restaurants and
  Stores?
  
  


• Table 18. What
  is Your Interest In a Service That Provides Directions or Maps?
  
  


• Table 19. What
  is Your Interest In a Service That Helps Find the Best Travel Route
  Based on Traffic?
  
  


• Table 20. What
  is Your Interest In a Service That Helps Locate a Family Member?

List of Figures

• Figure 1. Areas
  Covered in This Report
  
  


• Figure 2. Percent
  of Mobile Phones Sold by Price Tier
  
  


• Figure 3. Low-end
  Handset: Motorola's v120c
  
  


• Figure 4. Mid-tier
  Handset: Sony Ericsson's T68i
  
  


• Figure 5. High-end
  Handset: Toshiba's 2032
  
  


• Figure 6. European
  Handset Price Tiers
  
  


• Figure 7. Handset
  Price Tiers in the Americas
  
  


• Figure 8. Handset
  Price Tiers in Japan
  
  


• Figure 9. Handset
  Price Tiers in ROW
  
  


• Figure 10. How
  Likely to Buy a New Cell Phone in Next 12 Months?
  
  


• Figure 11. How
  Much Do You Plan to Pay for Next Cell Phone (excluding service)?
  
  


• Figure 12. Distance
  You Use Cell Phone?
  
  


• Figure 13. Which
  Capabilities Would You Be Most Interested in Using (top 7)?
  
  


• Figure 14. Which
  Features Are Important When Selecting a Cell Phone (top 10)?
  
  


• Figure 15. How
  Often Do You Upgrade Your Cell Phone?
  
  


• Figure 16. Worldwide
  Forecast of Cellular and Wireless Internet Subscribers (x 1,000)
  
  


• Figure 17. Worldwide
  Wireless Internet and Messaging Subscriber Forecasts (x 1,000)
  
  


• Figure 18. How
  Often Do You User Wireless Web or Internet Services on Your Cell Phone?
  
  
  


• Figure 19. What
  is Your Interest In a Service That Helps Find Closest Restaurants and
  Stores?
  
  


• Figure 20. What
  is Your Interest In a Service That Provides Directions or Maps?
  
  


• Figure 21. What
  is Your Interest In a Service That Helps Find the Best Travel Route
  Based on Traffic?
  
  


• Figure 22. What
  is Your Interest In a Service That Helps Locate a Family Member?