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All Access: Internet Access in the Small Business Market (5 to 99 Employees)

Product Type: Market Research Report
Published by: In-Stat
Published: November 2002
Product Code: R97-1091
Description
This report provides the results of an Internet-specific study conducted at the end of last year. The end-user data shows the primary types of Internet access used in 2001 by location, as well as the percentage of Internet-accessing employees by location. The survey results also provide information on both employee and corporate-wide or strategic uses of the Internet.

Small business decision-makers are focused on provisioning a greater number of employees with Internet access, with broadband access being provisioned more often. The shift toward broadband from dial-up access continues to be a force in this market. DSL access appears to be the type of Internet access preferred by small business decision-makers, particularly in main, branch, and home office locations.

Use of the Internet by employees and by small businesses on a company-wide level continues to increase. Nearly all small business employees use the Internet for e-mail and research. More interesting, though, is the significant number of employees using the Internet for more sophisticated communications functions, such as online collaboration, instant messaging, and Web conferencing. At the firm level, substantial numbers of small businesses used the Internet for procurement and customer service in 2001. Increased use of the Internet for strategic functions is expected moving forward, with small businesses showing particular interest in use for voice-over IP.

Table of Contents

  • Executive Summary



  • Methodology



    • Forecasting
      Techniques


    • Definitions



    • Structured
      Research Sources



      • Internet,
        2001


      • Vertical
        Representation, Internet 2001


      • Title of
        Respondent, Internet 2001




    • Change in Scope
      of Demographics




  • Small Business
    Demographics



    • Number of Firms



    • Number of Employees



    • Work Environments



    • Number of Internet-accessing
      Employees




  • Internet Access
    by Work Environment



    • Internet Access
      Across Locations


    • Primary Type
      of Internet Access in the Main Office



      • Primary
        Type of Internet Access in the Main Office by Size




    • Primary Type
      of Internet Access in the Branch Office



      • Primary
        Type of Internet Access in the Branch Office by Size




    • Primary Type
      of Internet Access in the Home Office



      • Primary
        Type of Internet Access in the Home Office by Size




    • Primary Type
      of Internet Access in Non-Office or External Locations



      • Primary
        Type of Internet Access in Non-Office or External Locations
        by Size




    • Primary Type
      of Internet Access in the Mobile Office



      • Primary
        Type of Internet Access in the Mobile Office by Size






  • Internet Usage




    • How Employees
      Use the Internet at Work



      • How Employees
        Use the Internet at Work by Size of Business




    • Strategic or
      Corporate-Wide Usage of the Internet



      • Company
        Use of the Internet by Size of Business






  • Conclusions


List of Tables



  • Table 1. Number
    of Firms - Small Business, 2001-2006


  • Table 2. Number
    of Employees - Small Business, 2001-2006


  • Table 3. Number
    of Employees Accessing the Internet - Small Business, 2001-2006


  • Table 4. Primary
    Type of Internet Access by Size: Main Office - Small Business, 2001-2002



  • Table 5. Primary
    Type of Internet Access by Size: Branch Office - Small Business, 2001-2002



  • Table 6. Primary
    Type of Internet Access by Size: Home Office - Small Business, 2001-2002



  • Table 7. Primary
    Type of Internet Access by Size: Non-Office - Small Business, 2001-2002



  • Table 8. Primary
    Type of Internet Access by Size: Mobile Office - Small Business, 2001-2002



  • Table 9. How Employees
    Use the Internet at Work by Size - Small Business, 2001


  • Table 10. Strategic
    or Corporate-Wide Usage of the Internet by Size - Small Business, 2001-2002


List of Figures



  • Figure 1. Internet-Accessing
    Employees by Location - Small Business, 2001


  • Figure 2. Sample
    Demographics: Vertical Representation - Small Business, 2001


  • Figure 3. Sample
    Demographics: Title of Respondent - Small Business, 2001


  • Figure 4. Employment
    by Primary Location (% of Employees) - Small Businesses, 2001


  • Figure 5. Internet-Accessing
    Employees by Location - Small Business, 2001


  • Figure 6. Primary
    Type of Internet Access: Main Office - Small Business, 2001


  • Figure 7. Primary
    Type of Internet Access: Branch Office - Small Business, 2001


  • Figure 8. Primary
    Type of Internet Access: Home Office - Small Business, 2001


  • Figure 9. Primary
    Type of Internet Access: Non-Office Locations - Small Business, 2001



  • Figure 10. Primary
    Type of Internet Access: Mobile Office - Small Business, 2001


  • Figure 11. How
    Employees Use the Internet at Work - Small Business, 2001


  • Figure 12. Strategic
    or Corporate-Wide Usage of the Internet - Small Business, 2001

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