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The Demand for Content Delivery Services

Product Type: Market Research Report
Published by: In-Stat
Published: December 2002
Product Code: R97-1111
Description
Content delivery services improve the speed and quality of delivery of Web site content or streamed video/audio, by replicating the content in multiple edge servers closer to end-users, and use intelligent traffic management tools to route requests to the best available server. In-Stat/MDR conducted a Web-based survey of end-users from its Technology Adoption Panel to determine adoption rates of content delivery services and in-house CDNs (Content Delivery Networks), as well as address various areas of interest related to content delivery services. Key reasons why organizations choose to implement an in-house CDN, as opposed to an outsourced content delivery service, are highlighted. The most important factors in the selection of a content delivery service provider are identified. Future opportunities for new forms of content delivery service SLAs, as well as the need for content solutions integrators, are examined. The report also includes five detailed case studies of organizations currently using content delivery services: Akamai customers - BET and BMW, Globix customer - The FeedRoom, and Speedera customers- KQED and Vans.
Table of Contents

  • Executive Summary



  • Methodology


  • Introduction


  • Content Delivery
    Services Overview



    • Description
      of Content Delivery Services


    • Benefits for
      Customers




  • End-User Survey




    • Description
      of Survey Respondents



      • Overall
        Set of Respondents


      • Respondents
        for Content Delivery Services Questions




    • Adoption of
      Content Delivery Services/In-House CDNs



      • Current
        Adoption


      • Future
        Plans


      • Adoption
        by Size of Organization


      • Reasons
        for Preferring In-House CDN to Outsourced Service


      • Analysis
        of Those Who Have Not Adopted




    • Questions for
      Content Delivery Service Users



      • Applications
        Run on Content Delivery Services/CDNs


      • Types of
        End-Users


      • Preferred
        Content Delivery Service Providers


      • Use of
        Same Service Provider for Hosting and Content Delivery


      • Factors
        Influencing Selection of Content Delivery Service Provider


      • Interest
        in SLA for Maximum Response Time


      • Need for
        Overall Content Solutions Integrator


      • Spending
        on Content Delivery Service






  • Case Studies



    • Akamai Technologies
      Customers: BET, BMW



      • BET (Black
        Entertainment Television)


      • BMW




    • Globix Customer:
      The FeedRoom



      • The FeedRoom





    • Speedera Networks
      Customers: KQED, Vans



      • KQED


      • Vans, Inc.







  • Conclusion


List of Figures



  • Figure 1. Adoption
    of Content Delivery Services or In-House CDNs


  • Figure 2. Percent
    of Organizations by Size that Responded to Question about Adoption of
    Content Delivery Services/In-House CDNs


  • Figure 3. Number
    of Organizations by Industry/Sector that Responded to Question about
    Adoption of Content Delivery Services/In-House CDNs


  • Figure 4. Percent
    of Organizations by Size Responding to Content Delivery Services Questions
    (Current or Planned Users)


  • Figure 5. Number
    of Organizations by Industry/Sector Responding to Content Delivery Services
    Questions (Current or Planned Users)


  • Figure 6. Current
    Use of Content Delivery Services or In-House CDNs


  • Figure 7. Organizations
    Planning to Use a Content Delivery Service Within Two Years (for organizations
    not currently using a content delivery service)


  • Figure 8. Organizations
    Currently Using or Planning to Use a Content Delivery Service


  • Figure 9. Organizations
    Planning to Implement an In-House CDN Within Two Years (for organizations
    not currently using an in-house CDN)


  • Figure 10. Percent
    of Organizations by Size that Currently Use a Content Delivery Service
    or In-House CDN


  • Figure 11. Current
    Use of Content Delivery Services or In-House CDNs by Large Organizations



  • Figure 12. Current
    Use of Content Delivery Services or In-House CDNs by Mid-Sized Organizations



  • Figure 13. Percent
    of Organizations by Size that Currently Use a Content Delivery Service
    or Plan to Use a Content Delivery Service Within Two Years


  • Figure 14. Primary
    Reason Use an In-House CDN rather than an Outsourced Content Delivery
    Service (for organizations currently only using an in-house CDN)


  • Figure 15. Percent
    of Organizations that Have Considered Using a Content Delivery Service
    or In-House CDN in the Past (for organizations that don't currently
    use a content delivery service or in-house CDN)


  • Figure 16. Primary
    Reason that Organizations Do Not Use Either a Content Delivery Service
    or In-House CDN


  • Figure 17. Applications
    Run on Content Delivery Service (for organizations currently using a
    content delivery service)


  • Figure 18. Applications
    Run on In-House CDN (for organizations currently using an in-house CDN)



  • Figure 19. Types
    of End-Users Served by the Content Delivery Service (for organizations
    currently using a content delivery service)


  • Figure 20. Content
    Delivery Service Provider Used by Organizations Currently Subscribing
    to a Content Delivery Service


  • Figure 21. Content
    Delivery Service Provider Used or Preferred (for organizations currently
    using or planning to use a content delivery service)


  • Figure 22. Use
    of the Same Service Provider (S.P.) for Hosting and Content Delivery
    (for organizations currently using a content delivery service)


  • Figure 23. Primary
    Factor Influencing Selection of a Content Delivery Service Provider
    (for organizations currently using a content delivery service)


  • Figure 24. Willingness-to-Pay
    for SLA Guaranteeing
Ordering and More Information
Price and Delivery Options



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