Product Type: Market Research Report
Published by: In-Stat
Published: January 2003
Product Code: R97-1169Description The latest research from In-Stat/MDR's cellular and Wireless Internet Panel, this report details information regarding business users' current handsets and plans to purchase new ones. This report also reveals current cellular phone brands used, the criteria they use to purchase new cellular phones, the amount they plan to spend on their next cellular phones, the features they demand in cellular phones (including wireless Internet access), the channels they purchased their handsets through and where they plan to acquire their next phones, and the best methods to advertise to them. It also provides information regarding user perceptions of the best overall handset companies, those perceived as having the highest quality phones, the most feature-rich phones, low-end phones, the widest variety of phones, and others. Table of Contents |
Table of Contents
- Executive Summary
- About the Panel
- Methodology For
Collecting WIP Data
- Introduction
- Panel Findings
- Cellular Phone
Subscribers Mix Business and Personal Use
- AT&T Wireless,
Verizon Wireless and Sprint PCS are the Main Cellular Providers Used
- Most Panelists
Require Support for Wireless Internet Access
- Business Cellular
Phone Users Typically Upgrade Their Handsets Every One to Two Years
- Many People are
Currently in the Market For a New Handset
- Nokia and Motorola
Phones are Used Widely Today
- Competitive Pressure
is Building
- Features, Features,
Features!
- Purchase Criteria
Varies by Handset Manufacturer Used
- Features Will Remain
the Most Important Criterion Respondents Will Use to Select Their Next
Phone
- Availability of
Handset Brand Impacts Cellular Service Provider Decision
- Which Handset Features
do Users Want?
- "Fully-loaded,
please."
- Users Were Conservative
in the Amount of Money They Paid for Their Last Handsets
- …But They
are Willing to Spend More for Their Next Phone
- Today, Nokia Has
the Most Recognized Name/Brand for Cellular Phones
- Nokia is Also Viewed
as the Most Successful Handset Manufacturer
- Nokia is Also Perceived
as Offering the Widest Range of Phones
- …And for Its
High Quality
- Several Companies
are Viewed as Innovators
- Handset Vendors
That are Perceived as Providing Feature-Rich Phones Could Give Nokia
a Run For Its Money
- And Nokia Will
Feel Competitive Pressure from the Low-End, as Well
- Distribution Channels
Will Also Play a Factor in Handset Vendors' Success
- The Three Best
Ways to Get the Message Across
- Conclusions
List of Figures
- Figure 1. Cellular
Phone Subscribers Mix Business and Personal Use
- Figure 2. AT&T
Wireless, Verizon Wireless and Sprint PCS are the Main Cellular Providers
Used
- Figure 3. Most
Panelists Require Support for Wireless Internet Access
- Figure 4. Business
Cellular Phone Users Typically Upgrade Their Handsets Every One to Two
Years
- Figure 5. Many
People are Currently in the Market For a New Handset
- Figure 6. Nokia
and Motorola Handsets are Used Widely Today
- Figure 7. Competitive
Pressure is Building
- Figure 8. Features,
Features, Features
- Figure 9. Purchase
Criteria Varies by Handset Manufacturer Used
- Figure 10. Features
Will Remain the Most Important Criterion Respondents Will Use to Select
Their Next Phone
- Figure 11. Availability
of Handset Brand Impacts Cellular Service Provider Decision
- Figure 12. Which
Handset Features do Users Want?
- Figure 13. "Fully-loaded,
please."
- Figure 14. Users
Were Conservative in the Amount of Money They Paid for Their Last Handsets
- Figure 15. …But
They are Willing to Spend More for Their Next Phone
- Figure 16. Today,
Nokia Has the Most Recognized Name/Brand for Cellular Phones
- Figure 17. Nokia
is Also Viewed as the Most Successful Handset Manufacturer
- Figure 18. Nokia
is Also Perceived as Offering the Widest Range of Phones
- Figure 19. …And
for Its High Quality
- Figure 20. Several
Companies are Viewed as Innovators
- Figure 21. Handset
Vendors That are Perceived as Providing Feature-Rich Phones Could Give
Nokia a Run for Its Money
- Figure 22. And
Nokia Will Feel Competitive Pressure from the Low-End, as Well
- Figure 23. Distribution
Channels Will Also Play a Factor in Handset Vendors' Success
- Figure 24. The
Three Best Ways to Get the Message Across
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