Product Type: Market Research Report
Published by: In-Stat
Published: September 2003
Product Code: R97-1433Description Bundling telecom services for business customers has become a key marketing strategy of service providers to gain market share and grow revenues. This report presents results from a survey of 1,421 US business and government organizations on their purchases of bundles and interests related to bundling. Survey results are presented for the national sample, as well as for the RBOC regions. The report profiles the business bundling programs of two RBOCs (SBC and Verizon), the three major IXCs (AT&T, MCI, and Sprint), and two CLECs (Cox Communications and Covad). A five-year forecast of US small/SOHO business bundling revenues is also included. Table of Contents - Executive Summary
- Methodology
- Introduction
- Definition of Bundling for Business
- Benefits of Bundling
- Survey of Business End-Users
- Survey Sample
- Purchasing Behavior
- Services Preferred in a Bundle
- Desired Benefit from Bundling
- Expected Discounted Pricing
- RBOC Regional Results of the Survey
- Regional Purchasing Behavior
- Services Preferred in a Bundle By Region
- Service Provider Profiles
- RBOCs
- SBC
- Verizon
- IXCs
- AT&T
- MCI
- Sprint
- CLECs
- Cox Communications
- Covad
- Forecast of US Small/SOHO Business Bundling Market
- Conclusion
- List of Tables
Table 1. Forecast of Number of Small/SOHO Firms in the US: 2003 - 2007
Table 2. Forecast of US Bundling Revenues from Small/SOHO Businesses: 2002 - 2007 (US$ in Billions)
- List of Figures
Figure 1. Organizations Currently Purchasing a Bundle or Planning to Bundle
Figure 2. Forecast of US Small/SOHO Business Bundling Revenues: 2002 - 2007
Figure 3. Number of Organizations, by Size, in the End-User Survey
Figure 4. Number of Organizations, by Industry, in the End-User Survey
Figure 5. Organizations Currently Purchasing a Bundle or Planning to Bundle
Figure 6. Top Five Services Preferred in a Bundle (Percentage of Organizations Selecting the Service for a Bundle)
Figure 7. Primary Benefit Desired from Bundling
Figure 8. Expected Discount for Purchasing a Bundle of Telecom Services (for those organizations not willing to pay a premium for a bundle)
Figure 9. Organizations in the BellSouth Region Currently Purchasing a Bundle or Planning to Bundle
Figure 10. Organizations in the Qwest Region Currently Purchasing a Bundle or Planning to Bundle
Figure 11. Organizations in the SBC Region Currently Purchasing a Bundle or Planning to Bundle
Figure 12. Organizations in the Verizon Region Currently Purchasing a Bundle or Planning to Bundle
Figure 13. Services Preferred in a Bundle for the BellSouth Region
Figure 14. Services Preferred in a Bundle for the Qwest Region
Figure 15. Services Preferred in a Bundle for the SBC Region
Figure 16. Services Preferred in a Bundle for the Verizon Region
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