Product Type: Market Research Report
Published by: In-Stat
Published: November 2003
Product Code: R97-1454Description When buying a cell phone, the wireless service provider matters most to end users, according to a new In-Stat/MDR report called "Size and Service Provider Matter: What End Users Really Want When Buying a Cell Phone."
Cell phone brands are important too - with Nokia and Motorola in the lead - but brands are secondary to service providers, according to the report, which is based on end-user surveys.
Other highlights of this report include:
• Size is what respondents like most about their current phones
• Respondents want e-mail access and practical location services
• They are willing to pay for new data services, but at fairly low rates
• Respondents are open to new technologies and features like WiFi, Bluetooth and cameras
• They have a moderate interest in a cell phone with a Microsoft OS
• Most are unwilling to spend beyond $100 for a new phone
If you need to know what end users really think of cell phones and service providers, then this report is a must-have. It has all the latest data on what real customers are thinking about cell phones and future purchasing plans. Table of Contents - Executive Summary
- About the Data
- Methodologies For Data Collection
- Introduction
- The Handset Purchase Process
- Service Provider is Key in Handset Decision
- Carrier Choice by Handset Brand
- Carrier by Type of Use: Personal, Business, or Both
- Brand Power
- Nokia and Motorola Lead The Pack
- How likely to purchase in next 12 months
- Some Are Brand Loyal, But Almost Half Unsure Which Brand They Might Choose Next
- Among current leading brands, Samsung scores well
- Handset Features, Capabilities
- Size Matters, and So Does Reliability
- Speakerphone, Voice-Activated Dialing Desirable
- Wireless E-mail and Location Services (Mapping) Also Desirable
- Thumbs Up for Built-In Camera, at the Right Price
- WiFi A Good Feature, But Not a Must-Have
- Color Display a Nice Feature, But Not a Must-Have
- Microsoft Phone Gets Mild Interest
- Respondents Would Buy a Bluetooth-enabled phone
- Respondent Profile
- The Age Question
- Gender and Carrier
- Occupation and Carrier
- Income and Carrier
- Data Services
- Cell Phone Brands
- Best Data Service Quality
- Data Services Desired
- Messaging Still Struggling to Catch On
- What They Will Pay
- For New Cell Phone
- $50 to $100 is Cell Phone Sweet Spot
- For Monthly Service
- For Monthly Data Only
- For Monthly Data Service By Age
- Data Services Worth No More Than a Quarter
- Carrier Strategies
- Summary
- List of Tables
Table 1. Cell phone brands being considered for purchase by the carriers used
Table 2. How respondents use their cell phones by carrier used
Table 3. Likelihood of purchasing new cell phone in next 12 months by carriers used
Table 4. Cell phone capabilities most interested in buying in the next 12 months by carriers used
Table 5. Age of respondents by carriers used
Table 6. Younger respondents (18-29) by carriers used
Table 7. Gender of respondents by carriers used
Table 8. Occupation of respondents by carriers used
Table 9. Household income of respondents by carriers used
Table 10. Interest in purchasing data services by cell phone brand under consideration
Table 11. Interest in data services by carriers used
Table 12. How much respondents are willing to pay for a new cell phone by carriers used
Table 13. How much respondents pay monthly for data by age
- List of Figures
Figure 1. Beyond voice, respondents have an interest in location-based services and wireless e-mail
Figure 2. Service provider is key in handset decision
Figure 3. Nokia and Motorola lead the pack
Figure 4. Some respondents remain brand loyal, but almost half unsure which brand they might choose next
Figure 5. Among current leading brands, Samsung scores well
Figure 6. Size matters, and so does reliability
Figure 7. Wireless e-mail and location services (mapping) most desirable
Figure 8. Thumbs up for built-in camera, at the right price
Figure 9. WiFi another good feature, but not a must-have
Figure 10. Color display a nice feature, but not a must-have
Figure 11. Microsoft phone gets mild interest
Figure 12. Respondents would buy a Bluetooth-enabled phone
Figure 13. Respondents think Verizon Wireless has the best data service quality
Figure 14. Messaging still struggling to catch on
Figure 15. $50 to $100 is cell phone sweet spot
Figure 16. Most respondents pay between $30 and $50 per month for all wireless services
Figure 17. Most respondents pay less than $10 per month for wireless data access
Figure 18. Data services worth no more than a quarter
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