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Insights Into Consumer and Employee PDA Use: Survey Results and Analysis

Product Type: Market Research Report
Published by: In-Stat
Published: December 2003
Product Code: R97-1488
Description
The majority of questions in this report are from an In-Stat/MDR Technology Adoption Panel (TAP) survey on PDAs. This panel represents a higher-end consumer and more early adopters than the general public. Other parts of the report use data and analysis from an Employee Mobility Survey.

The survey questions ask respondents about both personal and business use of their PDA. Many of the results were analyzed from the perspective of the total sample of current PDA owners as well as by the type of operating system the PDA owner currently uses (i.e. Palm OS users vs. PPC users).

This report concentrates on the following PDA topics:

• Those who currently own a PDA and those who are planning to purchase one
• Brand of PDA owned and brand loyalty for future devices
• Importance of the PDA as a business and personal tool
• Features and applications used for business and personal purposes
• How often and for what reasons users access the Internet with their PDA • How the expansion slot is used, and what accessories have users bought or are interested in purchasing
• What features users are interested in having integrated into their PDA
• What respondents would be willing to spend on their next PDA
Table of Contents
Executive Summary


Methodology & Introduction


PDA Technology Adoption Panel Consumer Survey
TAP Respondent Demographics
Sex of Respondents
Age of Respondents
Household Income Levels of Respondents
PDA Survey Question Responses and Analysis
What Electronics Devices Do You Currently Own?
Do You Own a PDA?
Detail about those who own a Palm OS PDA
Detail about those who own a PPC PDA
What Brand of PDA Do You Own?
Individual Brand Owner Info
Would You Buy the Same Brand Again?
Who Plans to Buy a PDA?
Those Planning to Purchase a Palm OS PDA
Those Planning to Purchase a PPC OS PDA
How Much Are You Willing To Spend on Your Next PDA?
How Important is Your PDA to You as a Personal Tool?
Which of the Following Features Does Your Current PDA Have (Built-in)?
Which, if Any, of the Following Applications Do You Currently Use For Personal Purposes on Your PDA?
How Do You Use the Expansion Slot on Your PDA?
How Often Do You Typically Access the Internet With Your PDA?
Which, if any, of the Following Are the Top Reasons for Which You Access the Internet With Your PDA?
Which, if Any, of the Following Features Would You Be Most Interested in Having Integrated Into a PDA?
Which of the Following PDA Accessories Have You Bought or Are You Interested in Buying?
Have You Heard of a Class of Products Known as "Handheld Audio Video Devices"?
Would You Be Interested in Buying a Handheld Audio Video Device, or Would You Rather Buy a Multimedia-Focused PDA?


Selected Employee Mobility Survey Questions: Results and Analysis
Which of the following devices do you use for business purposes?
Which Application(s) or Connections Do You Currently Use for Business Purposes on Your PDA?
What Brand of PDA Do You Use for Business Purposes?
How Important is Your PDA as a Business Tool?


List of Tables


Table 1. Electronics Devices Owned By Respondents (Base = 956)

Table 2. Detailed Information about those who currently have a Palm OS PDA

Table 3. PPC PDA Owner Info

Table 4. Brand of PDA Owned (Base =740)

Table 5. All Brand Owner Info

Table 6. Would You Buy The Same Brand PDA Again?

Table 7. Detail About Those Planning to Purchase a Palm OS PDA (Base = 60)

Table 8. Detail About Those Planning to Purchase a PPC OS PDA (Base = 87)

Table 9. How Much Willing to Pay For Next PDA

Table 10. How Important is Your PDA as a Personal Tool

Table 11. Features On Current PDA

Table 12. Which Applications Used For Personal Purposes

Table 13. How Expansion Slot is Used

Table 14. How Often Use PDA to Access Internet

Table 15. Reasons Access Internet with PDA

Table 16. Features Would like Integrated

Table 17. Accessories Already Bought or Interested in Buying

Table 18. Have You Heard of Handheld A/V Players?

Table 19. Interest in Handheld A/V Player or Multimedia PDA

Table 20. Respondents By Size of Business (Base = 1490)

Table 21. Devices Used for Business Purposes: By Size of Business

Table 22. Applications On PDA Used for Business Purposes (Base = 718)

Table 23. Brand of PDA Used for Business Purposes

Table 24. How Important is Your PDA as Business Tool? List of Figures

Figure 1. Sex of Respondents (Base=926)

Figure 2. Respondents Age Groups (Base = 937)

Figure 3. Respondent Income Brackets (Base = 627)

Figure 4. Percentage who Own a PDA (Base = 956?)

Figure 5. Brand of PDA Owned (Base = 739)

Figure 6. How Much Willing to Pay For Next PDA (Palm OS vs. PPC OS)

Figure 7. How Important is Your PDA as a Personal Tool (Palm OS vs. PPC OS)

Figure 8. Importance of PDA as Personal Tool: Palm OS

Figure 9. Importance of PDA as Personal Tool: PPC OS

Figure 10. Features Integrated Into Current PDA

Figure 11. Which Applications Used For Personal Purposes (Palm OS vs. PPC OS)

Figure 12. How Expansion Slot is Used (Palm OS vs. PPC OS)

Figure 13. How Often Use PDA to Access Internet (Palm OS vs. PPC OS)

Figure 14. Reasons Access Internet with PDA (Palm OS vs. PPC OS)

Figure 15. Features Would like Integrated (Palm OS vs. PPC OS)

Figure 16. Accessories Already Bought or Interested in Buying (Palm OS vs. PPC OS)

Figure 17. Knowledge of Handheld A/V Players

Figure 18. Interest in Handheld A/V Player or Multimedia PDA

Figure 19. Devices Used for Business Purposes

Figure 20. Applications or Connections Used For Business Purposes

Figure 21. Brand of PDA Used For Business Purposes

Figure 22. Importance of PDA as Business Tool (Comparison Across Business Size)
Ordering and More Information
Price and Delivery Options


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