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Features and Functions: Handset Preferences and Their Impact for Service ProvidersProduct Type: Market Research ReportPublished by: In-Stat Published: December 2003 Product Code: R97-1491 Description Cell phone users have a wide range of preferences when it comes to phone features and functionality. A new report from In-Stat/MDR segments those preferences, and helps service providers better target their customers.In this report, titled "Features and Functions: Handsets Preferences and Their Impact for Service Providers," you will find out what consumers, business users and youth expect from their cell phones. Based on primary research, this report shows that: • Consumers say a color display is now a must-have feature • Business users highly value speaker phone/hands-free capabilities • Youth (18 to 25) want to be able to locate friends with their cell phones Also, this report has the latest on which features are most important in the coming year. If you need solid data from these three market segments, then this report is a must-have. It has the details of what end-users really think of cell phone features. Table of Contents
Table 1. Respondents' desired cell phone features/functions and estimated success rates Figure 1. Checking e-mail ranks highest for new services among consumer respondents Figure 2. Bluetooth ranks highest as a "nice" feature Figure 3. A color display ranks as the top "must-have" feature among consumer respondents Figure 4. Respondents have little interest in over-the-air downloads Figure 5. Some respondents like the idea of a Microsoft phone, but many do not Figure 6. Nokia, Motorola and Sony Ericsson top the list of cell phone brands respondents would consider switching to Figure 7. Reliable call quality and coverage outrank all other cell phone requirements for business respondents Figure 8. Speaker phone/hands-free capability leads the list of features for business Figure 9. In a summary of responses, short text messaging tops list of data services that business respondents plan to continue using in the next 12 months Figure 10. What respondents pay per month for wireless data Figure 11. T-Mobile wins the satisfaction race by offering phones respondents want Figure 12. Respondents like T-Mobile's data services and features Figure 13. Verizon Wireless respondents are the most satisfied overall Figure 14. Nokia is the top brand used by 18- to 25-year-old respondents Figure 15. Better connectivity/coverage sparks the most interest among youth respondents Figure 16. Clearly, voice is the leading service among younger respondents, but nearly half also use some type of data service Figure 17. Short text messaging easily wins the data race among youth respondents Figure 18. Finding friends with location-based services ranks high for many youth respondents Figure 19. Motorola and Nokia cell phones are neck and neck among youth respondents considering their next brand Figure 20. Most respondents between 18 and 25 pay for their own service Figure 21. The mid-tier price range ($100 to $200) Figure 22. What respondents want most in the next 12 months is a handset with speaker phone/hands-free or voice-activated dialing |
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