Product Type: Market Research Report
Published by: In-Stat
Published: August 2004
Product Code: R97-1728Description Any way you look at it, interest in wireless hotspots is growing. Based on a survey of more than 1,000 respondents, this study provides information about: wireless LAN adoption at home and work, current usage of hotspots for business and personal reasons, locations where hotspots are used and where people would like to use the services, applications used/planned, service providers used/ planning to use, devices used/planning to use to access hotspot services, frequency of use, preferred pricing options, WWAN usage, demand for hotspot services versus wireless WAN services, the affect that hotspot usage has had and is anticipated to have on WWAN usage, and demand for bundled billing. This study also provides information regarding barriers to adoption. This study is based on a survey of In-Stat/MDR's Wireless Panel.Table of Contents - Executive Summary
- Introduction
- About the Panel
- Methodology
- Enterprise Wireless LAN Definition
- Hotspot/Public WLAN Definition
- Familiarity With WLAN Technology is Increasing
- Residential Adoption is On the Rise
- Business Deployment is Also Accelerating
- Despite the Press, Hotspot Usage Is Still Rather Low
- Respondents Envision Multiple Uses for Public WLAN Services
- Companies Are Generally Accepting of Employee Public WLAN Usage
- "Hot" Hotspot Locations
- Hotspot Applications
- Laptops Are Favored Devices for Hotspot Access
- Service Providers Shifting?
- Respondents Prefer to Purchase Services From Traditional Providers
- Usage Patterns Vary Greatly
- Flexible Pricing Plans are Requested
- Willingness to Pay
- Budgeting for Remote Access
- Penetration of SMS Remains Relatively Low
- The WWAN Market is Still Modest, As Well
- Wireless Hotspot Usage Has Not Hindered the WWAN Market
- Bundled Billing is Viewed Positively
- The WLAN Security "Hype" is Spilling Over to WWAN Services
- "Lack of Need" Remains a Key Barrier to Adoption
- Conclusions
List of Tables
- Table 1. Service Providers Shifting?
- List of Figures
- Figure 1. Familiarity With WLAN Technology is Increasing
- Figure 2. Residential Adoption is On the Rise
- Figure 3. Business Deployment is also Accelerating
- Figure 4. Despite the Press, Hotspot Usage is Still Rather Low
- Figure 5. Respondents Envision Multiple Uses for Public WLAN Services
- Figure 6. Companies Are Generally Accepting of Employee Public WLAN Usage
- Figure 7. "Hot" Hotspot Locations
- Figure 8. Hotspot Applications
- Figure 9. Laptops Are Favored Devices for Hotspot Access
- Figure 10. Respondents Prefer to Purchase Services from Traditional Providers
- Figure 11. Usage Patterns Vary Greatly
- Figure 12. Flexible Pricing Plans are Requested
- Figure 13. Willingness to Pay
- Figure 14. Budgeting for Remote Access
- Figure 15. There is Demand for Both Public WLAN and WWAN Services
- Figure 16. Penetration of SMS Remains Relatively Low
- Figure 17. The WWAN Market Is Still Modest, As Well
- Figure 18. Wireless Hotspot Usage Has Not Hindered the WWAN Market
- Figure 19. Bundled Billing is Viewed Positively
- Figure 20. The WLAN Security "Hype" is Spilling Over to WWAN Services…
- Figure 21. "Lack of Need" Remains a Key Barrier to Adoption
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