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Darwin Laughs: Exploring Brand Preferences for Network and Managed Services in the US Business Market, Part Three: Small Business (5 to 99 Employees)

Product Type: Market Research Report
Published by: In-Stat
Published: December 2004
Product Code: R97-1914
Description
This report presents data on brand footprints in this market, showing the providers that firms currently purchase from and would consider purchasing telecom services from. This footprint data is presented for the US on the national level, as well as for regional views for Bellsouth, Qwest, SBC, Verizon, and Comcast.

Data on the telecom services that firms purchase from particular providers is also provided. The providers included are AT&T, Sprint, MCI, IBM Global, Verizon Wireless, Bellsouth, Qwest, SBC, Verizon, and Comcast.

Brand perception data is also presented for each of the providers. For the national providers (AT&T, Sprint, MCI, IBM Global, and Verizon Wireless), perceptions among customers and non-customers are compared. For the regional providers (Bellsouth, Qwest, SBC, Verizon, and Comcast), perceptions among in region and out of region firms are compared.
Table of Contents

Table
of Contents



  • Executive Summary



  • Methodology




    • Forecasting
      Techniques


    • Structured
      Research Sources



      • Telecom
        Trends, 2004






  • Small Business
    Fundamentals




    • Number of Firms



    • Number of Employees



    • Work Environments



    • Top Small Business
      Telecom Priorities



      • Top Small
        Business Telecom Priorities by Size of Business






  • Small Business
    Brand Footprints




    • The National
      View



      • Current
        Providers of Voice, Data, or Managed Services




    • BellSouth Regional
      View



      • BellSouth
        Regional View by Size of Business


      • BellSouth
        Regional View: In Region vs. Out of Region




    • Qwest Regional
      View



      • Qwest Regional
        View by Size of Business


      • Qwest Regional
        View: In Region vs. Out of Region




    • SBC Regional
      View



      • SBC Regional
        View by Size of Business


      • SBC Regional
        View: In Region vs. Out of Region




    • Verizon Regional
      View



      • Verizon
        Regional View by Size of Business


      • Verizon
        Regional View: In Region vs. Out of Region




    • Comcast Regional
      View



      • Comcast
        Regional View by Size of Business


      • Comcast
        Regional View: In Region vs. Out of Region






  • Survival of
    the Preferred?




    • Current Reach
      of Preference



      • Preferred
        Providers by Region




    • Buying Preferences
      for National Providers



      • AT&T
        Customer Buying Behavior by Service


      • Sprint
        Customer Buying Behavior by Service


      • MCI Customer
        Buying Behavior by Service


      • Verizon
        Wireless Customer Buying Behavior by Service




    • Buying Preferences
      for Regional Incumbents



      • BellSouth
        Customer Buying Behavior by Service


      • Qwest Customer
        Buying Behavior by Service


      • SBC Customer
        Buying Behavior by Service


      • Verizon
        Customer Buying Behavior by Service


      • Comcast
        Customer Buying Behavior by Service






  • Small Business
    Brand Perceptions




    • National Providers




      • AT&T



      • Sprint



      • MCI


      • Verizon
        Wireless




    • BellSouth Regional
      View


    • Qwest Regional
      View


    • SBC Regional
      View


    • Verizon Regional
      View


    • Comcast Regional
      View




  • Conclusion



List
of Tables



  • Table 1. Number
    of Firms - Small Business, 2003-2008


  • Table 2. Number
    of Employees (EMP) - Small Business, 2003-2008


  • Table 3. Telecom
    Priorities by Size of Business - Small Business, 2004


  • Table 4. Opinions
    on Providers -Small Business, 2004


  • Table 5. Current
    Providers of Voice, Data, or Managed Services by Size of Business -
    Small Business, 2004


  • Table 6. Considered
    Providers of Voice, Data, or Managed Services by Size of Business -Small
    Business, 2004


  • Table 7. Current
    Providers of Voice, Data, or Managed Services by Size of Business (BellSouth
    Regional View)- Small Business, 2004


  • Table 8. Considered
    Providers of Voice, Data, or Managed Services by Size of Business (BellSouth
    Regional View)-Small Business, 2004


  • Table 9. Current
    Providers of Voice, Data, or Managed Services by Size of Business: In
    Region vs. Out of Region (BellSouth Regional View)- Small Business,
    2004


  • Table 10. Considered
    Providers of Voice, Data, or Managed Services by Size of Business: In
    Region vs. Out of Region (BellSouth Regional View)- Small Business,
    2004

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