Product Type: Market Research Report
Published by: In-Stat
Published: December 2004
Product Code: R97-1914Description This report presents data on brand footprints in this market, showing the providers that firms currently purchase from and would consider purchasing telecom services from. This footprint data is presented for the US on the national level, as well as for regional views for Bellsouth, Qwest, SBC, Verizon, and Comcast.
Data on the telecom services that firms purchase from particular providers is also provided. The providers included are AT&T, Sprint, MCI, IBM Global, Verizon Wireless, Bellsouth, Qwest, SBC, Verizon, and Comcast.
Brand perception data is also presented for each of the providers. For the national providers (AT&T, Sprint, MCI, IBM Global, and Verizon Wireless), perceptions among customers and non-customers are compared. For the regional providers (Bellsouth, Qwest, SBC, Verizon, and Comcast), perceptions among in region and out of region firms are compared.Table of Contents Table
of Contents
- Executive Summary
- Methodology
- Forecasting
Techniques
- Structured
Research Sources
- Small Business
Fundamentals
- Number of Firms
- Number of Employees
- Work Environments
- Top Small Business
Telecom Priorities
- Top Small
Business Telecom Priorities by Size of Business
- Small Business
Brand Footprints
- The National
View
- Current
Providers of Voice, Data, or Managed Services
- BellSouth Regional
View
- BellSouth
Regional View by Size of Business
- BellSouth
Regional View: In Region vs. Out of Region
- Qwest Regional
View
- Qwest Regional
View by Size of Business
- Qwest Regional
View: In Region vs. Out of Region
- SBC Regional
View
- SBC Regional
View by Size of Business
- SBC Regional
View: In Region vs. Out of Region
- Verizon Regional
View
- Verizon
Regional View by Size of Business
- Verizon
Regional View: In Region vs. Out of Region
- Comcast Regional
View
- Comcast
Regional View by Size of Business
- Comcast
Regional View: In Region vs. Out of Region
- Survival of
the Preferred?
- Current Reach
of Preference
- Preferred
Providers by Region
- Buying Preferences
for National Providers
- AT&T
Customer Buying Behavior by Service
- Sprint
Customer Buying Behavior by Service
- MCI Customer
Buying Behavior by Service
- Verizon
Wireless Customer Buying Behavior by Service
- Buying Preferences
for Regional Incumbents
- BellSouth
Customer Buying Behavior by Service
- Qwest Customer
Buying Behavior by Service
- SBC Customer
Buying Behavior by Service
- Verizon
Customer Buying Behavior by Service
- Comcast
Customer Buying Behavior by Service
- Small Business
Brand Perceptions
- National Providers
- AT&T
- Sprint
- MCI
- Verizon
Wireless
- BellSouth Regional
View
- Qwest Regional
View
- SBC Regional
View
- Verizon Regional
View
- Comcast Regional
View
- Conclusion
List
of Tables
- Table 1. Number
of Firms - Small Business, 2003-2008
- Table 2. Number
of Employees (EMP) - Small Business, 2003-2008
- Table 3. Telecom
Priorities by Size of Business - Small Business, 2004
- Table 4. Opinions
on Providers -Small Business, 2004
- Table 5. Current
Providers of Voice, Data, or Managed Services by Size of Business -
Small Business, 2004
- Table 6. Considered
Providers of Voice, Data, or Managed Services by Size of Business -Small
Business, 2004
- Table 7. Current
Providers of Voice, Data, or Managed Services by Size of Business (BellSouth
Regional View)- Small Business, 2004
- Table 8. Considered
Providers of Voice, Data, or Managed Services by Size of Business (BellSouth
Regional View)-Small Business, 2004
- Table 9. Current
Providers of Voice, Data, or Managed Services by Size of Business: In
Region vs. Out of Region (BellSouth Regional View)- Small Business,
2004
- Table 10. Considered
Providers of Voice, Data, or Managed Services by Size of Business: In
Region vs. Out of Region (BellSouth Regional View)- Small Business,
2004
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