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Darwin Laughs: Exploring Brand Preferences for Network and Managed Services in the US Business Market, Part Four: US SOHO Businesses (1 to 4 Employees)

Product Type: Market Research Report
Published by: In-Stat
Published: December 2004
Product Code: R97-1915
Description
This report presents data on brand footprints in this market, showing providers that firms currently purchase from and would consider purchasing telecom services from. This footprint data is presented for the US on the national level, as well as for regional views for Bellsouth, Qwest, SBC, Verizon, and Comcast.

Data on the telecom services that firms purchase from particular providers is also provided. The providers included are AT&T, Sprint, MCI, Verizon Wireless, Bellsouth, Qwest, SBC, Verizon, and Comcast.

Brand perception data is also presented for each of the providers. For the national providers (AT&T, Sprint, MCI, IBM Global, and Verizon Wireless), perceptions among customers and non-customers are compared. For the regional providers (Bellsouth, Qwest, SBC, Verizon, and Comcast), perceptions among in region and out of region firms are compared.
Table of Contents

Table
of Contents



  • Executive Summary



  • Methodology




    • Forecasting
      Techniques


    • Structured
      Research Sources


    • Telecom Trends,
      2004




  • SOHO Business
    Fundamentals




    • Number of Firms



    • Number of Employees



    • Work Environments



    • Top SOHO Telecom
      Priorities



      • Top SOHO
        Telecom Priorities by Size of Business






  • SOHO Brand Footprints




    • The National
      View



      • Current
        Providers of Voice, Data, or Managed Services




    • BellSouth Regional
      View



      • BellSouth
        Regional View by Size of Business


      • BellSouth
        Regional View: In Region vs. Out of Region







    • Qwest Regional
      View



      • Qwest Regional
        View by Size of Business


      • Qwest Regional
        View: In Region vs. Out of Region




    • SBC Regional
      View



      • SBC Regional
        View by Size of Business


      • SBC Regional
        View: In Region vs. Out of Region




    • Verizon Regional
      View



      • Verizon Regional
        View by Size of Business


      • Verizon Regional
        View: In Region vs. Out of Region




    • Comcast Regional
      View



      • Comcast Regional
        View by Size of Business


      • Comcast Regional
        View: In Region vs. Out of Region





  • Survival of
    the Preferred?




    • Current Reach
      of Preference


    • Buying Preferences
      for National Providers



      • AT&T
        Customer Buying Behavior by Service


      • Sprint
        Customer Buying Behavior by Service


      • MCI Customer
        Buying Behavior by Service


      • Verizon
        Wireless Customer Buying Behavior by Service




    • Buying Preferences
      for Regional Incumbents



      • BellSouth
        Customer Buying Behavior by Service


      • Qwest Customer
        Buying Behavior by Service


      • SBC Customer
        Buying Behavior by Service


      • Verizon
        Customer Buying Behavior by Service


      • Comcast
        Customer Buying Behavior by Service






  • SOHO Brand Perceptions




    • National Providers




      • AT&T



      • Sprint



      • MCI


      • Verizon
        Wireless




    • BellSouth Regional
      View


    • Qwest Regional
      View


    • SBC Regional
      View


    • Verizon Regional
      View


    • Comcast Regional
      View




  • Conclusion



List
of Tables



  • Table 1. Number
    of Firms - SOHO Business, 2003-2008


  • Table 2. Number
    of Employees (EMP) - SOHO Business, 2003-2008


  • Table 3. Telecom
    Priorities by Size of Business - SOHO Business, 2004


  • Table 4. Opinions
    on Providers - SOHO Business, 2004


  • Table 5. Current
    Providers of Voice, Data, or Managed Services by Size of Business -
    SOHO Business, 2004


  • Table 6. Considered
    Providers of Voice, Data, or Managed Services by Size of Business -
    SOHO Business, 2004


  • Table 7. Current
    Providers of Voice, Data, or Managed Services by Size of Business (BellSouth
    Regional View)- SOHO Business, 2004


  • Table 8. Considered
    Providers of Voice, Data, or Managed Services by Size of Business (BellSouth
    Regional View)- SOHO Business, 2004


  • Table 9. Current
    Providers of Voice, Data, or Managed Services by Size of Business: In
    Region vs. Out of Region (BellSouth Regional View)- SOHO Business, 2004



  • Table 10. Considered
    Providers of Voice, Data, or Managed Services by Size of Business: In
    Region vs. Out of Region (BellSouth Regional View)- SOHO Business, 2004



  • Table 11. Current
    Providers of Voice, Data, or Managed Services by Size of Business (Qwest
    Regional View)- SOHO Business, 2004


  • Table 12. Considered
    Providers of Voice, Data, or Managed Services by Size of Business (Qwest
    Regional View)- SOHO B
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