The Emerging Market for Push-to-Talk/PoC Services: Industry Report

The Emerging Market for Push-to-Talk/PoC Services

Product Type: Market Research Report
Published by: In-Stat
Published: March 2005
Product Code: R97-1957

Description

"Push-to-Talk" capability was very hot in 2003 and 2004, as new technology became available that allowed cellular carriers to compete against Nextel and its PTT Direct Connect (walkie-talkie-like) service. PTT allows end-users to communicate one-on-one, or with a group, through the push of a button on their wireless handsets. It can be implemented in different mobile technology standards, such as GSM/GPRS and CDMA2000, and can also be combined with presence and instant messaging services. When implemented over a cellular network, the technology is referred to as Push-to-Talk over Cellular (PoC).

This report discusses both PTT and PoC. It provides results from a end-user survey regarding current and planned usage (including user profiles), willingness to pay for the service and handset to get PTT, frequency of current/planned usage and customer satisfaction. It also includes US and Worldwide subscriber and service revenue forecasts, profiles of the major PTT/PoC technology suppliers, and profiles of some of the key US PTT/PoC service providers.

Table of Contents

Table
of Contents

Executive Summary

Methodology

Introduction

Push to Talk
Backgrounder
- PTT
  - iDEN
- PoC

PTT Adoption

End-User Research
- PTT Usage Characteristics
  and Satisfaction
- Future Users'
  PTT/PoC Expectations and Willingness to Switch Carriers

Vendors
- fastmobile
  fastchat
- Kodiak Networks
- Motorola
- Nokia
- Nortel
- QUALCOMM
- Sonim Technologies

Carrier Profiles
- ALLTEL
- Cingular
- Nextel
- Southern LINC
- Sprint ReadyLink
- Verizon Wireless

Forecasts
- United States
- Worldwide

Summary

List
of Tables

Table 1. US PTT
Adoption, by Industry

Table 2. PTT User
Demographics

Table 3. Wireless
Service Providers and Usage Information

Table 4. ALLTEL
Touch 2 Talk Service Plans

Table 5. US PTT/PoC
Subscriber Forecast

Table 6. US PTT/PoC
Service Revenue Forecast

Table 7. Worldwide
PTT/PoC Subscriber Forecast

Table 8. Worldwide
PTT/PoC Revenue Forecast

List
of Figures

Figure 1. PTT Adoption

Figure 2. Interested
in Using PTT

Figure 3. Willingness
to Pay for PTT Capability on Handset

Figure 4. Frequency
of Access

Figure 5. PTT ARPU

Figure 6. Willingness
to Pay for PTT-enabled Handset

Figure 7. PTT Users
Communicate Primarily With Business Users

Figure 8. Benefits
of PTT

Figure 9. PTT Customer
Satisfaction

Figure 10. PTT
Satisfaction on Key Attributes

Figure 11. PTT
Interest, by Carrier Used

Figure 12. Awareness
of Carrier PTT/PoC Services

Figure 13. Willingness
to Switch Carriers to Get PTT

Figure 14. Desired
Session Initiation Time Lengths

Figure 15. The
Importance of Interoperability

Figure 16. Total
US PTT/PoC Subscriber and Service Revenue Forecast

Figure 17. Worldwide
PTT/PoC Subscriber and Service Revenue Forecast

Ordering and More Information

Price and Delivery Options

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