Product Type: Market Research Report
Published by: In-Stat
Published: July 2005
Product Code: R97-2073Description Telecommunications providers today are attempting to be a one-stop service shop for consumers' communications and home entertainment needs by providing multiple solutions to their customers. This report examines provider strategy, as well as consumer demand, for bundled services. From current rate of purchase to future adoption plans, this report draws on consumer primary research to identify the demand for such offerings and potential means of making such services more competitive, given market demand.Table of Contents Table
of Contents
- Executive Summary
- Methodology
- Forecasting
Techniques
- Structured
Research Sources
- Consumer
Telecom Survey, 2005
- Consumer
Internet Survey, 2005
- US Census
Bureau
- Market Demographics
- US Population
- US Households
- Residential
Service Adoption
- Residential
Service Adoption by Age
- Residential
Service Adoption by Income
- Consumer Demand
for Bundled Services
- Consumer Demand
for Bundled Services by Age
- Consumer Demand
for Bundled Services by Income
- Why Buy Services
in Bundles-The Consumer Perspective
- Why Buy Services
in Bundles by Age
- Why Buy Services
in Bundles by Income
- What's the Commitment?
- What's the
Commitment by Age
- What's the
Commitment by Income
- Disincentives
for Purchasing Services in Bundled Packages
- Disincentives
for Purchasing Services in Bundled Packages-Based on Respondent's
Age
- Disincentives
for Purchasing Services in Bundled Packages-Based on Respondent's
Income
- Looking Forward:
Plans to Purchase Bundled Services
- Plans to Purchase
Bundled Services Based on Age
- Plans to Purchase
Bundled Services Based on Income
- Conclusion
List
of Tables
- Table 1. US Population
by Age (in Thousands) - 2004-2009
- Table 2. US Households
by Household Income (in Thousands) - 2004-2009
- Table 3. Services:
Currently Use & Plan to Continue Using, by Age
- Table 4. Services:
Do Not Currently Use But Plan to Use in Next 12 Months, by Age
- Table 5. Services:
Currently Use & Plan to Continue Using, by Income
- Table 6. Services:
Do Not Currently Use But Plan to Use in Next 12 Months, by Income
- Table 7. Service
Purchased as Part of a Bundle from a Single Provider, by Age
- Table 8. Top Providers
of Bundled Services, by Age
- Table 9. Service
Purchased as Part of a Bundle from a Single Provider, by Income
- Table 10. Top Providers
of Bundled Services, by Income
- Table 11. Current
Bundled Service Subscribers: Incentives for Buying Bundled Packages
by Age
- Table 12. Current
Bundled Service Subscribers: Incentives for Buying Bundled Packages
by Income
- Table 13. Contract
Duration for Bundled Service Subscription, by Age
- Table 14. Contract
Duration for Bundled Service Subscription, by Income
- Table 15. Reasons
for Not Purchasing Bundled Services-Based on Respondent's Age
- Table 16. Reasons
for Not Purchasing Bundled Services-Based on Respondent's Income
List
of Figures
- Figure 1. Current
Purchasers of Bundled Services and Future Plans to Adopt
- Figure 2. US Population
(in Thousands) - 2004-2009
- Figure 3. Total
US Households (in Thousands) - 2004-2009
- Figure 4. Services:
Currently Use & Plan to Continue Using
- Figure 5. Do Not
Currently Use But Plan to Use in Next 12 Months
- Figure 6. Respondents
Purchasing Bundled Services from a Single Provider
- Figure 7. Service
Purchased as Part of a Bundle from a Single Provider
- Figure 8. Top Providers
of Bundled Services
- Figure 9. Respondents
Purchasing Bundled Services from a Single Provider, by Age
- Figure 10. Respondents
Purchasing Bundled Services from a Single Provider, by Income
- Figure 11. Current
Bundled Service Subscribers: Incentives for Buying Bundled Packages
- Figure 12. Contract
Duration for Bundled Service Subscription
- Figure 13. Did
you Sign a Contract for the Bundled Service, by Age
- Figure 14. Did
you Sign a Contract for the Bundled Service, by Income
- Figure 15. Reasons
for Not Purchasing Bundled Services
- Figure 16. Plans
to Purchase Bundled Services in Next 12 Months
- Figure 17. Plans
to Purchase Bundled Services in Next 12 Months-Affirmative Responses
Based on Age
- Figure 18. Plans
to Purchase Bundled Services in Next 12 Months-Affirmative Responses
Based on Income
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