Personalization, Protection, Plus Video to Drive Premium Internet Subscription

Personalization, Protection, Plus Video to Drive Premium Internet Subscription Services

Product Type: Market Research Report
Published by: In-Stat
Published: September 2005
Product Code: R97-2119

Description

Video Content Services will become a leading edge portion of all Premium Subscription Services offered via the Internet. Companies that provide the Video Content itself will have multiple opportunities to earn revenues.

This report presents forecasts for subscribers, and revenues for four categories of stand-alone web portals that directly sell subscriptions and Pay-per-View items:

Premium ISP Services - such as MSN Premium
Sports Video Services - such as MLB Advanced Media
Movie & TV Services - such as MovieLink and CinemaNow
Other Video Services that are just beginning to emerge

The report also provides analysis and forecasts for revenue sharing that will flow from the larger Premium ISP Services to the other three categories.

By 2009, our forecast model predicts a worldwide subscriber base in excess of 49 million. The retail value of combined subscription and pay-per-view services will grow to US$ 2.6 Billion, with a Compound Annual Growth Rate of 45.1% for non-adult video content delivered via the Internet.

Table of Contents

Table
of Contents

Executive Summary

Methodology
- Methodology
  - Previously
    Issued Reports That Provide Useful Information

What A Difference
A Year Makes!
- Subscription
  Fees for Video Services Are Going Down, Not Up
- Advertising
  is Likely to Supplement Subscriptions
- Consumer Video
  Services Via the Internet Will Still Help Drive Premium Services
- Video Over
  the Internet Provides Many Benefits
  - Online
    Video Services Provide Detailed Information About Each Program
  - Interactive
    Features Enhance the Viewing Experience
  - URLs and
    Links to Background Information Keep Viewers Involved For a
    Longer Period Time, Making Premium Video Services More "Sticky"
  - Really
    Simple Syndication (RSS) Creates Easy-to-Use Push Services for
    Content
  - Text And
    Graphic Web Logs (Blogs) Have Transformed Into Audio Podcasts
  - Audio Podcasts
    Will Give Way to Video Casts That Are Supported By Advertising
  - RSS Will
    Be Useful For News, Weather, Sports & Music Video Services
  - A Sampling
    of RSS Aggregators
- Video Search
  Capabilities Make Video Clips More Accessible and Will Build Momentum
- Premium Web
  Services With Video Will Become Stronger
- Personalization
  Is Driving Online and Mobile Growth and Reducing Churn Among Subscribers
  Who Are "Invested" In a Service
- Virus Protection
  and Data Security Are Becoming Vital
- Parental Controls
  Protect Younger Viewers
- Search Capabilities
  Are Driving Strong Ad Revenues
- Video As An
  Integral Part Of Premium ISP Services Will Become a "Killer
  App" to Sustain Subscriber Growth

The "Freckle
Effect" Appears Again-Each Region Will Develop Independently

Market Dynamics
of Premium Video Subscription Services On the Internet
- Online Music
  Sales Provides a Taste Of What May Happen With Video
- MSN Premium
- AOL Morphs
  Into a Content Provider
- Apple Adding
  Video Podcasts to iTunes
- Yahoo! Targets
  Hollywood Content Rights
- Google Developing
  Video Search Capabilities
- Real Networks
  is Still The Little Engine That Can
- Blinkx is Indexing
  Video for RSS Delivery
- Narrowstep's
  TV-Station-In-a-Box
  - Walled
    Gardens Re-Shape the Idea of Pushing Content
    - Key
      Ingredients: Contracts for Content-Ease-of-Use for Subscribers-a
      Broadband Service As a Strategic Partner
- thePlatform™-Video
  Optimization
- Synacor-Video
  Content Aggregation and More
  - The PointCast
    Concept Re-Awakens an Industry
- Akimbo-Pushing
  Internet Video to Your TV

Four Categories
of Video Services and Two Business Models
- Stand Alone
  Versions of Each Category
- Partnerships
  and Revenue Sharing Between Premium ISP Services and the Other Three

North America
By Category

Europe By Category

Asia By Category

ROW By Category

Worldwide Summaries
By Category

Category Summaries
By Region
- Premium ISP
  Subscribers By Region
- Premium ISP
  Revenues By Region
- Sports Related
  Subscribers By Region
- Sports Related
  Revenues By Region
  - Percent
    of Total Sports Revenues Due to Revenue Sharing With Premium
    ISPs
- Movie &
  TV Subscribers By Region
- Movie &
  TV Revenues By Region
  - Percent
    of Total Movie & TVs Revenues Due to Revenue Sharing With
    Premium ISPs
- Other Video
  Service Subscribers By Region
- Other Video
  Service Revenues By Region
  - Percent
    of Total Other Video Service Revenues Due to Revenue Sharing
    With Premium ISPs
- Total Stand-Alone
  Subscribers By Region
- Total Adjusted
  Revenues By Region

List
of Tables

Table 1. Worldwide
Annual Value of Online Video Subscription Services

Table 2. Annual
Subscribers for Premium Video Services By Category-North America

Table 3. Typical
Annual Subscription Revenue By Category-North America

Table 4. Annual
Subscription Revenues By Category for Stand-Alone Video Services-North
America

Table 5. Approximate
Amount of Revenue Shared By Premium Services With Sports, Movie &
TV, and Other Video Services-North America

Table 6. Adjusted
Annual Revenues By Category-North America

Table 7. Annual
Subscribers for Premium Video Services By Category-Europe

Table 8. Typical
Annual Subscription Revenue By Category-Europe

Table 9. Annual
Subscription Revenues By Category for Stand-Alone Video Services-Europe

Table 10. Approximate
Amount of Revenue Shared By Premium Services With Sports, Movie &
TV, and Other Video Services-Europe

Table 11. Adjusted
Annual Revenues By Category-Europe

Table 12. Annual
Subscribers for Premium Video Services By Category-Asia

Table 13. Typical
Annual Subscription Revenue By Category-Asia

Table 14. Annual
Subscription Revenues By Category for Stand-Alone Video Services-Asia

Table 15. Approximate
Amount of Revenue Shared By Premium Services With Sports, Movie &
TV, and Other Video Services-Asia

Table 16. Adjusted
Annual Revenues By Category-Asia

Table 17. Annual
Subscribers for Premium Video Services By Category-ROW

Table 18. Typical
Annual Subscription Revenue By Category-ROW

Table 19. Annual
Subscription Revenues By Category for Stand-Alone Services-ROW

Table 20. Approximate
Amount of Revenue Shared By Premium Services With Sports, Movie &
TV, and Other Video Services-ROW

Table 21. Adjusted
Annual Revenues By Category-ROW

Table 22. Annual
Subscribers for Premium Video Services By Category-Worldwide

Table 23. Adjusted
Annual Revenues By Category-Worldwide

Table 24. Annual
Premium ISP Subscribers By Region

Table 25. Adjusted
Annual Revenues for Premium ISP Subscribers By Region

Table 26. Annual
Sports Related Subscribers By Region

Table 27. Adjusted
Annual Revenues for Sports Related Subscribers By Region

Table 28. Percent
Of Sports Revenues Due to Revenue Sharing With Premium ISPs

Table 29. Annual
Movie & TV Related Subscribers By Region

Table 30. Adjusted
Annual Revenues for Movie & TV Subscribers By Region

Table 31. Percent
of Movie & TV Revenues Due to Revenue Sharing With Premium ISPs

Table 32. Annual
Other Video Service Subscribers By Region

Table 33. Adjusted
Annual Revenues for Other Video Service Subscribers By Region

Table 34. Percent
of Other Service Revenues Due to Revenue Sharing With Premium ISPs

Table 35. Total
Annual Stand-Alone Video Service Subscribers By Region

Table 36. Adjusted
Annual Revenues for All Video Service Subscribers By Region

List
of Figures

Figure 1. Comparison
of 2004 Report Forecast Showing Gradual Downgrading of Revenue Projections
In Our Updated Forecast for This Report

Figure 2. Adjusted
Annual Revenues By Category-North America

Figure 3. Adjusted
Annual Revenues By Category-Europe

Figure 4. Adjusted
Annual Revenues By Category-Asia

Figure 5. Adjusted
Annual Revenues By Category-ROW

Figure 6. Annual
Subscribers for Premium Video Services By Category-Worldwide

Figure 7. Adjusted
Annual Revenues By Category-Worldwide

Figure 8. Adjusted
Annual Revenues for All Video Service Subscribers By Region

Ordering and More Information

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