Multi-Megapixel Camera and Camcorder Phones—The End of the Beginning: Industry

Multi-Megapixel Camera and Camcorder Phones—The End of the Beginning

Product Type: Market Research Report
Published by: In-Stat
Published: December 2005
Product Code: R97-2228

Description

The ability to take pictures with a wireless phone hit the US market in 2002 and took off quickly. Consumers were attracted to the convenience of having an imaging device with them at all times. The business model for carriers centered on users displaying and sending images wirelessly. More recently, higher-end wireless phones offer the ability to display and send digital video images as well.

The marketplace is not all positive. Customers are disappointed with camera phone resolution, the cost of forwarding pictures, and the lack of interoperability with other carrier networks. In addition, the majority of users own higher-resolution digital cameras, which makes purchasing a low-resolution cameraphone less compelling. In-Stat commissioned a survey of end-users to help anticipate the direction of this market, as to whether instant messaging with images will take off, customers will demand higher resolution devices, consumers will just carry a high resolution camera, or whether cameraphones will fade away as an option.

Table of Contents

Executive Summary

Methodology

Introduction

Survey Goals
& Demographics

Camera Phone
Ownership
- Ownership Duration
  of Current Camera or Camcorder Phone
- Reason for
  Using Phone
- Camera and
  Camcorder Phone and Service Dislikes
- Camera and
  Camcorder Phone and Service Likes
- Time and Picture/Video
  Taking Activity
- Photo and Video
  Uses
  - Image Use

Camera and Camcorder
Handset Purchase Plans
- Consumer Handset
  Plans by Age Group
- Barriers to
  Camera or Camcorder Handset Purchase
- Desired Camera
  Phone Features
  - Megapixels
    as a Factor in Camera Phone Purchase
- Desired Camcorder
  Phone Features
  - Willingness
    to Pay for a Camcorder Phone

Digital Camera
Ownership

Survey Results

Camera Phone
Market Scenarios
- Traction for
  Snap and Forward Camera Phones
- Two Separate
  Devices
- High-Resolution
  Camera Phones
- Camera Phone
  as a Market Footnote

Forecast
- Future Imaging
  Applications

Conclusions

List
of Tables

Table 1. Carrier
Camera Phone and Camcorder Offerings

Table 2. Most Recent
Month vs. First Month Images by Age Group

Table 3. Forecast
for Camera Phone and Camcorder Phone Unit Sales in North America, 2004–2010

Table 4. Forecast
for Revenues of Camera Phones and Camcorder Phones in North America,
2004–2010

List
of Figures

Figure 1. Type
of Wireless Phone Used by Survey Respondents

Figure 2. Verizon
Picture Messaging & Subscriber Growth, 3Q03–3Q05 (In Millions)

Figure 3. Age Distribution
of Survey Respondents

Figure 4. Highest
Education Levels of Survey Respondents

Figure 5. Household
Income Levels of Survey Respondents

Figure 6. Survey
Respondents’ Camera Phone and Camcorder Phone Ownership

Figure 7. Length
of Current Camera and/or Camcorder Phone Ownership

Figure 8. Business
vs. Personal Use of Wireless Phone

Figure 9. Use of
Wireless Phone, by Phone Type

Figure 10. Undesirable
Features About Camera or Camcorder Phone or Service

Figure 11. Desirable
Features About Camera or Camcorder Phone or Service

Figure 12. Most
Recent Month vs. First Month Picture-Taking Activity

Figure 13. Pictures/Video
for Personal or Business Use

Figure 14. Use
of Images (Multiple Answers Allowed)

Figure 15. Interest
Among Current Non-Users to Include Digital Imaging Capability in Next
Cell

Phone Purchase

Figure 16. Percentage
of Current Non-Users Expressing Interest in Camera Phone

Figure 17. Percentage
of Current Non-Users Expressing Interest in Camcorder Phone

Figure 18. Reasons
Respondents Are Unlikely to Buy a Camera Phone Among Current Non-Camera
Phone Owners (Multiple Answers Allowed)

Figure 19. Reasons
Non-Owners of Camcorder Phones Are Unlikely to Buy a Camcorder Phone
(Multiple Answers Allowed)

Figure 20. Most
Important Features When Purchasing a Camera Phone

Figure 21. Megapixel
Requirements Among Non-Owners of Camera Phones that Would Consider Digital
Imaging for Next Purchase

Figure 22. Amount
Non-Owners Considering Over 1-megapixel Camera Phone Would Pay

Figure 23. Most
Important Features Among Non-Users Considering Purchasing a Camcorder
Phone

Figure 24. Amount
Non-Users Considering Camcorder Capability Would Pay

Figure 25. Current
Ownership and Resolution of Stand-Alone Digital Camera

Figure 26. Ownership
of Imaging Devices

Ordering and More Information

Price and Delivery Options

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