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Cutting Edge Mobile Handsets in Asia

Product Type: Market Research Report
Published by: In-Stat
Published: March 2006
Product Code: R97-2291
Description
In line with the surging cellular subscriber numbers, the handset market also devloped quickly in the APAC region. Cutting edge mobile phones—phones integrated with various multimedia and rich-data functionalities—were increasing their share of total phones shipped in the market. With a sum of 252.3 million phones shipped in the APAC region in 2005, 53.4% had camera functions, as the plunging price of such modes in emerging markets greatly promoted their adoption. Phones with music-playing capabilities were 23.0% of phones sold; the figure is above the global average of 13.6%. Smartphones were 3.8% of the market and local design and manufacturing capacity emerged as a major driver of the adoption of smartphones in the APAC region. Mobile digital broadcasting TV phones, and cellular phones with alternative wireless broadband connectivity, were introduced to early adopters in South Korea and Japan. Other cutting edge phones, such as phones with electronic payment function and gaming-centered phones also experienced rapid growth in 2005. Towards 2009, 67.0% of mobiles sold in APAC will have a camera function while 37.3% will be able to play music. The adoption of other cutting edge functions will remain niche markets, and the marketing efforts will continue to focus on specific customer groups.

As the market and competition grew, leading phone makers in South Korea, Japan, China, and Taiwan released very appealing cutting edge phones.
Table of Contents

  • Executive Summary



  • Methodology



  • Asia's Attention-Drawing
    Mobile Handset Market




    • Current Market
      Status


    • Market Trends



    • Cutting Edge
      Functionalities


    • Design Matters





  • Cutting Edge
    Phones in APAC Market




    • Camera Phones




      • Product
        Evolution


      • Market
        Development


      • Appealing
        Models




    • Music Phones




      • Market
        Development


      • Appealing
        Models




    • Smartphones




      • Market
        Development


      • Appealing
        Models




    • Phones with
      Emerging Functionalities



      • Mobile
        TV Phones


      • Broadband
        Phones


      • Phones
        with Other Cutting Edge Functionalities






  • Japan Cutting
    Edge Phone Market




    • Demand and
      Market Drivers


    • Market Adoption
      and Future Growth


    • Major Cutting
      Edge Phone Makers



      • NEC


      • Sony Ericsson







  • South Korea
    Cutting Edge Phone Market




    • Demand and
      Market Drivers


    • Market Adoption
      and Future Growth


    • Major Cutting
      Edge Phone Makers



      • Samsung
        Electronics


      • LG Electronics



      • Pantech







  • China Cutting
    Edge Phone Market




    • Demand and
      Market Drivers


    • Market Adoption
      and Future Growth


    • Major Cutting
      Edge Phone Makers



      • Lenovo







  • India Cutting
    Edge Phone Market




    • Demand and
      Market Drivers


    • Market Adoption
      and Future Growth




  • Cutting Edge
    Phone Market in Other APAC Countries




    • Major Cutting
      Edge Phone Makers



      • HTC


      • BenQ






  • Conclusions



List
of Tables



  • Table 1. APAC Mobile
    Handset Shipments by Country, 2004 and 2005 ( Units in Millions)


  • Table 2. Cutting
    Edge Phone Shipments in Japan, 2004-2009 (Units in Millions)


  • Table 3. Cutting
    Edge Phone Shipments in South Korea, 2004-2009 (Units in Millions)


  • Table 4. Cutting
    Edge Phone Shipments in China, 2004-2009 (Units in Millions)


  • Table 5. Cutting
    Edge Phone Shipments in India, 2004-2009 (Units in Millions)


List
of Figures



  • Figure 1. Phones
    with Cutting Edge Functions in APAC in 2005 and 2009 (Units in Millions)



  • Figure 2. APAC
    Mobile Handset Shipments by Country, 2004 and 2005 (Units in Millions)



  • Figure 3. TALBY
    and PENCK Phones from KDDI au Design Project


  • Figure 4. Percentage
    of Phones Sold in APAC with Camera Functions, 2004-2009


  • Figure 5. APAC
    Camera Phone Shipment and Growth Rate, 2004-2009 (Units in Millions)



  • Figure 6. Samsung
    SPH-V8200 8-MegaPixel Camera Phone


  • Figure 7. Pantech
    PH-L4000V Camcorder Phone


  • Figure 8. Percentage
    of Phones Sold in APAC with Music Functions, 2004-2009


  • Figure 9. APAC
    Music Phone Shipment and Growth Rate, 2004-2009 (Units in Millions)



  • Figure 10. Sony
    Ericsson Music Phone W550 Walkman and W900 Walkman


  • Figure 11. Samsung
    Hard Disk Music Phone SGH-i300


  • Figure 12. Percentage
    of Smartphones Sold in APAC, 2004-2009


  • Figure 13. APAC
    Smartphone Shipment and Growth Rate, 2004-2009 (Units in Millions)


  • Figure 14. HTC
    Universal/Dopod 900 Smartphone


  • Figure 15. Lenovo
    ET960 Smartphone


  • Figure 16. Samsung
    SPH-B4100 and LG SB130-KB1300 DMB Mobile Phones


  • Figure 17. APAC
    Mobile TV Phone Shipment and Growth Rate, 2004-2009 (Units in Millions)



  • Figure 18. NTT
    N900iL WiFi-FOMA Dual Mode Phone


  • Figure 19. Samsung
    WiBro Phone H1000


  • Figure 20. APAC
    Wireless Broadband Phone Shipment and Growth Rate, 2004-2009 (Units
    in Millions)


  • Figure 21. Pantech
    P1 Phone with ZigBee and TTS Technologies


  • Figure 22. Pantech
    Motion Recognition PH-S6500 Phone


  • Figure 23. LG Gaming
    Phone SV360


  • Figure 24. NTT
    FOMA F902i from Fujitsu and SH902i from Sharp


  • Figure 25. KDDI
    CDMA 1X WIN phone W32SA from SANYO and W31CA from CASIO


  • Figure 26. APAC
    Other Cutting Edge Phone Shipment (Units in Millions) and Growth Rate,
    2004-2009


  • Figure 27. Phone
    Shipments by Cutting Edge Functions in Japan, 2005 and 2009, (Units
    in Millions)


  • Figure 28. Phone
    Shipments by Cutting Edge Functions in South Korea, 2005 and 2009 (Units
    in Millions)


  • Figure 29. Phone
    Shipments by Cutting Edge Functions in China, 2005 and 2009 (Units in
    Millions)


  • Figure 30. Phone
    Shipments by Cutting Edge Functions in India, 2005 and 2009 (Units in
    Millions)

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