Product Type: Market Research Report
Published by: In-Stat
Published: April 2006
Product Code: R97-2352Description One of the so-called “killer apps” from the late 1990s was m-commerce, a concept that fell completely flat even before the dot-com meltdown. However, the mobile wallet is a much different application that includes elements of mobile transactions, as well as other items one may find in a leather wallet, such as membership cards, loyalty cards, and other forms of identification. The most important benefit, though, may be technology that permits content discovery on mobile phones.
In-Stat believes that 10 to 25 million subscribers in North America could be using mobile wallets by 2011.
This report includes the results of a 1,200-response survey of attitudes toward mobile transactions by US mobile subscribers, optimistic and expected forecasts of mobile wallet users through 2010 and descriptions of carrier experiences and trials in the US and Japan.
Who should read this report? Anybody who is involved in the mobile or transaction processing ecosystems, including:
- Mobile carriers
- Semiconductor vendors
- Mobile handset vendors
- Mobile application vendors
- Banks and credit card processing companies
- Point-of-sale terminal makers
- Merchants with mobile and online operations
Table of Contents
- Executive Summary
- Introduction
- Mobile Payments
and Transaction
- Content Discovery
- Experience and
Trials
- Mobile Wallet
in Japan
- How It
Works
- Mobile
Wallet Ecosystem in Japan
- Trial: Cingular
Wireless/Nokia/Philips (US)
- Technology and
Vendor Alignment
- Other Technologies
- RFID (Transaction)
- Picture
Recognition (Content Discovery)
- QR Bar
Codes (Content Discovery and Transaction)
- US Consumer
Attitudes
- Barriers and
Drivers
- Profiles
- Handsets,
Carriers, Spending, and Demographics
- Most Likely
Adopters
- Prospects for
Mobile Wallet Adoption
- Asia
- US
- Forecasts
- Optimistic
Forecast
- Expected
Forecast
- Conclusions
- Appendix
- Companies Interviewed
for this Report
- Survey Questions
List
of Tables
- Table 1. FeliCa
Users
- Table 2. MIFARE
Users
- Table 3. Ranking
of Mobile Wallet Adoption Barriers (Sort: Most Important)
- Table 4. Profiles
of Most and Least Likely Adopters of Mobile Wallet
- Table 5. Monthly
Wireless Spending by Interest in Mobile Wallet
- Table 6. Barriers
to Adoption by Interest in Mobile Wallet (Significant Differences Highlighted)
- Table 7. Expected
Frequency of Mobile Wallet Transactions
- Table 8. Most Important
Drivers for Mobile Wallet (by Interest)
- Table 9. Optimistic
Mobile Wallet Users Forecast—North America, 2006–2010
- Table 10. Expected
Mobile Wallet Users Forecast—North America, 2006–2010
List
of Figures
- Figure 1. Optimistic
and Expected Mobile Wallet Users—North America 2006–2010 (Users
in Thousands)
- Figure 2. Interest
in Mobile Wallet Transactions
- Figure 3. QR Bar
Code
- Figure 4. Barriers
to Adoption, Most Likely vs. Least Likely Adopters
- Figure 5. Technology
Diffusion Characteristics of Respondents
- Figure 6. Monthly
Wireless Spending by Technology Diffusion Characteristics Respondents
- Figure 7. Preferred
Transaction Account
- Figure 8. Optimistic
and Expected Mobile Wallet Users—North America, 2006–2010
(Users in Thousands)
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