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Luggable Media: Sneakernet Can Provide a Stepping Stone to Download, Synch, & Go

Product Type: Market Research Report
Published by: In-Stat
Published: March 2006
Product Code: R97-2375
Description
A funny thing happened on the way to the future of the Connected Digital Home. The storage capacity of re-writeable micro-sized disk drives, Flash memory products, and other portable storage devices is surpassing the storage capacity of next-generation optical discs. The convenience of “luggable media” is such that many of the key usage models being promoted for the Connected Digital Home can be realized earlier using a “sneakernet” approach than can be achieved if the industry has to wait for high-quality in-home networks to become part of the consumer mainstream.

The concept of the Connected Digital Home uses a home server, usually, but not necessarily, a personal computer, to manage and distribute electronic entertainment throughout a residence. Plans call for advanced wired and wireless networks to be installed and proliferate throughout tens of millions of households.

Low-cost portable storage devices can move the content throughout the home via “sneakernet.” It’s possible that consumers may opt in favor of “luggable” media because of its low-cost, its availability, and its convenience.

The worldwide retail value of Luggable Media is forecast to rise from about US$441 million during 2006, up to more than US$25 billion during 2010, exhibiting a Compound Annual Growth Rate (CAGR) of 176.5% between 2006 and 2010.
Table of Contents

  • Executive Summary




    • Luggable Media
      for Portability, DVDs for Archives


    • $25 Billion
      at Retail By 2010




  • Methodology





      • Previous
        Reports that Provide Useful Background Information





  • Portable Electronic
    Entertainment Emerges as the Next Big Thing




    • Flash Drives
      and Microdisks Will Gradually Rise Up Alongside Optical Media



        • Portable
          Optical Formats, Like Sony’s UMD, Are Emerging


        • CDs and
          DVDs Will Be Seen as Archiving Products



      • Sneakernet
        Will Emerge as an Important Stepping Stone to Enable Portable
        Electronic Entertainment


      • The Age of
        Home Theater Sets Portability In Motion



        • Large
          Screen TVs and Surround Sound Are Proliferating


        • Personal
          Computers Are “Connecting” to HDTV Displays


        • But a
          Parallel Universe Is Developing for Portable Entertainment





      • Personal
        Computers Are Becoming Home Entertainment Hubs that Can Connect
        to Many Things



        • The Connected
          Digital Home Is Coming


        • Intel’s
          Viiv™ Entertainment PC Architecture


        • Apple’s
          iMac Line Morphing onto an Intel Platform



          • Apple’s
            iPod Points the Way for Luggable Media In the Future




        • Microsoft
          MediaCenter Edition Adding Portable Players


        • Personal
          Computers Can Be Used to “Write” to Various Media





      • Personal
        Computers’ Abilities to Connect to So Many Things Leads to
        Portable Devices



        • PCs Provide
          Multiple Types of In-Home Network Connectivity



          • PC
            Cluster


          • Entertainment
            Center Cluster


          • Intra-Room
            Networks


          • Inter-Room
            Networks






      • Each Network
        Has Three “Flavors”



        • Wired
          In-Home Networks



          • Internet
            Protocol (IP) Approaches Favored by the PC Industry


          • Non-IP
            Approaches Can Also Be Implemented




        • Wireless
          In-Home Networks


        • Sneakernet
          In-Home Networks Using “Luggable Media”



          • Sneakernet
            Media Can Also Move Outside of the Home!




        • High
          Definition Video Favors Sneakernet In the Short Run







  • Usage Models
    for Portable Electronic Entertainment





      • Any Content
        to Any Place on Any Device at Any Time


      • Two-Foot
        Viewing Experience



        • Two-Foot
          Viewing Experience “On the Go”




      • Ten-Foot
        Viewing Experience



        • Ten-Foot
          Viewing Experience “On the Go”




      • Portable
        Viewing Experience Is Already “On the Go”


      • Playing Back
        Portable Content on a Big-Screen TV Display



    • Enter Sneakernet—the
      Low-Cost, Convenient Solution



      • “Luggable
        Media” Puts the Content In Your Pocket!


      • Standardized,
        Low-Cost Players Will Make It Happen






  • Five Methods
    for Content to Get to a Viewing Device




    • “Live,”
      Two-Way Video and Voice for Interactive Communications


    • “Live,”
      One-Way Video and Audio for Entertainment Distribution



      • Multi-Room
        Digital Video Recorders (DVRs) as an Example



        • Amimon’s
          Wireless High Definition TV Interface (WHDI™)




      • Intel’s
        Viiv™ Architecture Supports “Live” One-Way Services



      • Next-Generation
        Networks and MIMO Technologies Help




    • The Store &
      Forward Approaches Do Not Require QoS


    • Store &
      Forward Video for Initial Storage In a Server


    • Store &
      Forward Video for Distribution to Viewing Devices


    • Archiving Technologies
      for Long-Term Storage and Later Retrieval




  • What Luggable
    Media Means for the Content Industry





      • The Consumer
        Market Is Fragmenting Down to “An Audience of One”


      • Original
        Content Will Be Sold with Optional Upgrades to Pay for Portability
        Rights and Managed Copy Privileges


      • Luggable
        Media Provides Opportunities to Connect with Your Customers Beyond
        the Initial Moment of Sale



        • An Example
          Using HD-DVD’s Managed Copy Feature




      • The PC Industry
        Is Becoming a Force to Be Reckoned With


      • If It’s
        On a PC, It’s Coming to a Cell Phone Soon


      • Consumer
        Electronics Products Will Follow the PC Example



    • How Will Luggable
      Media Impact Sales of DVDs?




  • "Luggable
    Media”—It Has To Fit In Your Pocket and Survive to be Played





      • Luggable
        Media Must Support 2 Gigabytes of Capacity


      • Luggable
        Media Must Support Video Recording and Playback


      • Luggable
        Media Must Support DRM and Copy Protection


      • CDs and DVDs
        Are Not “Luggable Media,” by Our Definition


      • Small Form
        Factor Packaged Goods Are Luggable Media



        • Small Form
          Factor Packaged Goods Covered In Other Reports




    • Luggable Media
      Used Mainly for Sneakernet




        • Luggable
          Media is a Subset of Portable Storage Products



      • Secure
        Disc SD™ Memory Devices



        • SanDisk’s
          Gruvi MicroSD™ Product Foreshadows Luggable Media by
          Providing the Rolling Stones “Bigger Bang” Album
          with Enhancements


        • Memory
          Stick® Memory Devices


        • USB
          Flash Drives


        • One-Inch
          Hard Disk Drives








  • Households Likely
    to Use Luggable Media





      • Households
        Likely to Have a MediaCenter Edition PC


      • Households
        Likely to Have a Personal Video Recorder (PVR)


      • Aggregate
        Unique Households with an MCE or PVR





  • North American
    Luggable Media Market by Category


  • European Luggable
    Media Market by Category


  • Asian Luggable
    Media Market by Category


  • ROW Luggable
    Media Market by Category


  • Worldwide Luggable
    Media Market by Category




    • Luggable Media
      Market Value by Region for All Categories Combined




  • Portomedia Provides
    An Example




List
of Tables



  • Table 1. Worldwide
    Value of Luggable Media Device Shipments (US$ in Millions, Annual Growth
    Rate, Compound Annual Growth Rate [CAGR])


  • Table 2. Annual
    Shipments of MediaCenter Edition (MCE) PCs by Region (Annual Unit Shipments
    in Thousands, Annual Growth Rate, Percent Worldwide Total by Region,
    CAGR)


  • Table 3. Number
    of Households Likely To Be Using an MCE PC by Region (Households in
    Thousands, Annual Growth Rate, Percent of Total by Region, CAGR).


  • Table 4. Annual
    Shipments of Personal Video Recorders (PVRs) by Region (Annual Unit
    Shipments in Thousands, Annual Growth Rate, Percent Worldwide Total
    by Region, CAGR)


  • Table 5. Number
    of Households Likely To Be Using A PVR by Region (Households in Thousands,
    Annual Growth Rate, Percent of Total by Region, CAGR)


  • Table 6. Aggregate
    Number of Unique Households Using An MCE PC or PVR by Region (Unique
    Households in Thousands, Annual Growth Rate, Percent of Total by Region,
    CAGR)


  • Table 7. Annual
    Shipments of Luggable Media Devices by Category in North America (Units
    in Thousands, Annual Growth Rate, Percent of Total, CAGR)


  • Table 8. Typical
    Retail Pricing For Luggable Media Devices by Category in North America
    (Typical Retail Price in US Dollars)


  • Table 9. Annual
    Value of Luggable Media Devices by Category in North America (US$ in
    Millions, Annual Growth Rate, Percent of Total, CAGR)


  • Table 10. Annual
    Shipments of Luggable Media Devices by Category in Europe (Units in
    Thousands, Annual Growth Rate, Percent of Total, CAGR)


  • Table 11. Typical
    Retail Pricing For Luggable Media Devices by Category in Europe (Typical
    Retail Price in US Dollars).


  • Table 12. Annual
    Value of Luggable Media Devices by Category in Europe (US$ in Millions,
    Annual Growth Rate, Percent of Total, CAGR)


  • Table 13. Annual
    Shipments of Luggable Media Devices by Category in Asia (Units in Thousands,
    Annual Growth Rate, Percent of Total, CAGR)


  • Table 14. Typical
    Retail Pricing For Luggable Media Devices by Category in Asia (Typical
    Retail Price in US Dollars)


  • Table 15. Annual
    Value of Luggable Media Devices by Category in Asia (US$ in Millions,
    Annual Growth Rate, Percent of Total, CAGR)


  • Table 16. Annual
    Shipments of Luggable Media Devices by Category in the ROW Countries
    (Units in Thousands, Annual Growth Rate, Percent of Total, CAGR)


  • Table 17. Typical
    Retail Pricing For Luggable Media Devices by Category in the ROW (Typical
    Retail Price in US Dollars)


  • Table 18. Annual
    Value of Luggable Media Devices by Category in the ROW (US$ in Millions,
    Annual Growth Rate, Percent of Total, CAGR)


  • Table 19. Annual
    Shipments of Luggable Media Devices By Category, Worldwide (Units in
    Thousands, Annual Growth Rate, Percent of Total, CAGR)


  • Table 20. Annual
    Value of Luggable Media Devices by Category, Worldwide (US$ in Millions,
    Annual Growth Rate, Percent of Total, CAGR)


  • Table 21. Annual
    Shipments of All Luggable Media Devices By Category by Region (Units
    in Thousands, Annual Growth Rate, Percent of Total, CAGR)


  • Table 22. Annual
    Value of All Luggable Media Devices by Region (US$ in Millions, Annual
    Growth Rate, Percent of Total, CAGR)


List
of Figures



  • Figure 1. Annual
    Value of Luggable Media Devices by Category in North America (US$ in
    Millions)


  • Figure 2. Annual
    Value of Luggable Media Devices by Category in Europe (US$ in Millions)


  • Figure 3. Annual
    Value of Luggable Media Devices by Category in Asia (US$ in Millions)


  • Figure 4. Annual
    Value of Luggable Media Devices by Category in the ROW (US$ in Millions)


  • Figure 5. Annual
    Value of Luggable Media Devices by Category, Worldwide (US$ in Millions)


  • Figure 6. Annual
    Value of All Luggable Media Devices by Region (US$ in Millions)

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