Product Type: Market Research Report
Published by: In-Stat
Published: June 2006
Product Code: R97-2485Description In-Stat examines the storage market in the laptop/notebook computing market. Currently consumers are accustomed to selecting the mobile computer with the largest hard drive for the budgeted money, but given Flash-based SSD’s features, end-users may find cause to survey their actual needs. By “economizing” storage space, rather than going “bulk,” in the not too distant future many users, who do not require copious levels of storage, will find the pricing of SSD in mobile computers just as compelling as its features.
To determine when Flash-based SSD will be a desired technology for mainstream personal mobile computing, we determined the amount of storage a person currently needs and the premium that an individual places on such factors as durability and battery life. To do this, we surveyed our online panel of more than 15,000 U.S. technology users. The panel is comprised of a diverse group of people who represent a wide range of company sizes, industries, and areas of expertise.
We then defined the technology and cost direction of both SSDs and HDDs in portable computing applications. To this end we drew from primary/secondary research and proprietary sources to both clarify and refine our assumptions. Finally, a detailed forecast was calculated by segmenting the market into “storage classes” that were sensitive to the criteria we set based on user defined preferences and characteristics.Table of Contents
- Executive Summary
- Introduction
- Methodology
- Overview of Hard Disk Drives
- Hard Disk Drive Components
- Disk Platters
- Substrate Material/Media
- Read/Write Heads
- Hard Disk Head Sliders and Arms
- Head Actuator-Voice Coil Motor (VCM)
- Hard Disk Spindle Motor
- Hard Disk Cache
- Hard Disk Logic Board
- Hard Disk Connectors and Jumpers
- Casing
- Fixed Costs
- Overview of Solid State Drives
- Why Use an SSD?
- Reliability
- Speed
- Size and Weight
- Power and Heat
- Drawbacks of Using an SSD
- Current Uses for SSDs
- Harsh Environments
- Server Acceleration
- High-Reliability Storage
- Hybrid Drives: A Brief Word
- Survey Results
- Demographics
- Age
- Income
- Occupation
- Organization's Primary Line of Business
- Computer Configuration
- Computer Form Factor
- Type of Operating System Installed on Mobile Computers
- Microsoft Operating System on Windows-Based Mobile Computers
- Primary Purpose of Mobile Computer
- Mobile Computer Purchase Time
- Hard Disk Drives on Mobile Computers
- Used Space
- Free Space
- Total Space
- Songs Stored in Mobile Computer
- Pictures Stored in Mobile Computer
- Video Minutes Stored on Computer
- Solid State Drives
- Willingness to Pay Extra for Computers with SSD Storage
- Added Value of Computers with SSD Storage
- Importance of Battery Life Extension from SSD Storage
- Importance of Improved Durability from SSD Storage
- Importance of Faster Boot Time from SSD Storage
- Solid State Drive Forecast
- Appendix: Survey Questions
- List of Tables
- Table 1. Flash-SSD/HDD Feature Comparison
- Table 2. SSDs and HDDs Cost per Gigabyte
- Table 3. Environmental Specifications for the Seagate Momentus 5400 Hard Drive Family
- Table 4. Comparison of Silicon Systems SiliconDrive to a Typical 2.5? HHD
- Table 5. Primary Purpose of Computer by Hard Drive Utilization
- Table 6. Used Space by Hard Drive Utilization
- Table 7. Free Space by Hard Drive Utilization
- Table 8. Total Space by Hard Drive Utilization
- Table 9. Songs Stored in Mobile Computer by Hard Drive Utilization
- Table 10. Pictures Stored in Mobile Computer by Hard Drive Utilization
- Table 11. Minutes of Video Stored in Mobile Computer by Hard Drive Utilization
- Table 12. Ranking SSD Features
- Table 13. Calculation of 50th Percentile (Units in Millions)
- Table 14. Calculation of the Serviceable Available Market (Units in Millions)
- Table 15. SSD Forecasts (Optimistic)-Units in Millions
- Table 16. SSD Forecast (Expected)-Units in Millions
- Table 17. SSD Forecast (Pessimistic)-Units in Millions
- List of Figures
- Figure 1. Shipped SSD Mobile Computers (Units in Millions)
- Figure 2. Average Power Consumption for Mobile Computers
- Figure 3. Respondents' Age
- Figure 4. Respondents' Household Income
- Figure 5. Respondents' Occupation
- Figure 6. Organization's Primary Line of Business
- Figure 7. Computer Form Factor
- Figure 8. Type of Operating System Installed on Respondents Computers
- Figure 9. Version of Windows Used by Respondents Who Employ a Microsoft OS
- Figure 10. Primary Purpose of Computer-Personal or Work
- Figure 11. Primary Purpose of Computer by Hard Drive Utilization
- Figure 12. Computer Purchase Time (Age)
- Figure 13. Respondents' Amount of Used Hard Drive Space
- Figure 14. Used Space by Hard Drive Utilization
- Figure 15. Respondents' Free Hard Drive Space
- Figure 16. Free Space by Hard Drive Utilization
- Figure 17. Respondents' Total Hard Drive Space
- Figure 18. Total Space by Hard Drive Utilization
- Figure 19. Songs Stored in Respondents' Mobile Computers
- Figure 20. Songs Stored in Mobile Computer by Hard Drive Utilization
- Figure 21. Number of Pictures Stored in Respondents' Mobile Computers
- Figure 22. Pictures Stored in Mobile Computer by Hard Drive Utilization
- Figure 23. Minutes of Video Stored in Respondents' Mobile Computers
- Figure 24. Minutes of Video Stored in Mobile Computer by Hard Drive Utilization
- Figure 25. Willingness to Pay Extra for Computer with SSD Storage
- Figure 26. Added Value of Mobile Computers with SSD Storage
- Figure 27. Importance of SSD Storage on Mobile Computers: Battery Life Extension
- Figure 28. Importance of SSD Storage on Mobile Computers: Improved Durability
- Figure 29. Importance of SSD Storage on Mobile Computers: Faster Boot Time
- Figure 30. Calculations
- Figure 31. Adoption Curve
- Figure 32. Shipped SSD Mobile Computers, Forecast (Optimistic, Expected, Pessimistic)-Units in Millions
|
|
