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In-Dustry Update: Avoiding the Churn Burn

Product Type: Market Research Report
Published by: In-Stat
Published: July 2006
Product Code: R97-2494
Description
Loyalty and churn continue to be key, and often elusive, factors for subscriber growth. This report examines drivers for loyalty and churn, based on primary structured research on the US residential market. Detailed segmentation analysis based on income, age, ethnicity, and geography is provided.
Table of Contents

In This Update



Avoiding the Churn Burn

Satisfaction

Churn Potential?

Loyalty as an Inhibitor to Churn

Customer Segmentation

Offices




List of Tables




Table 1. Respondent Satisfaction: Home Phone, Wireless Phone, Internet, and VoIP

Table 2. Anticipated Churn: Home Phone, Wireless, Internet, and VoIP

Table 3. Respondent Satisfaction by Income: Home Phone, Wireless Phone, Internet, and VoIP

Table 4. Anticipated Churn by Income: Home Phone, Wireless Phone, Internet, and VoIP

Table 5. Drivers of Loyalty by Income

Table 6. Respondent Satisfaction by Age: Home Phone, Wireless Phone, Internet, and VoIP

Table 7. Anticipated Churn by Age: Home Phone, Wireless Phone, Internet, and VoIP

Table 8. Drivers of Loyalty by Age

Table 9. Respondent Satisfaction by Ethnicity: Home Phone, Wireless Phone, Internet, and VoIP

Table 10. Anticipated Churn by Ethnicity: Home Phone, Wireless Phone, Internet, and VoIP

Table 11. Drivers of Loyalty by Ethnicity

Table 12. Respondent Satisfaction by Region: Home Phone, Wireless Phone, Internet, and VoIP

Table 13. Anticipated Churn by Region: Home Phone, Wireless Phone, Internet, and VoIP

Table 14. Drivers of Loyalty by Region

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