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Portable Media Players: Shipment Growth to Gain Traction in 2006

Product Type: Market Research Report
Published by: In-Stat
Published: July 2006
Product Code: R97-2505
Description
The year 2006 marks the first year in which we will see an uptick in consumer awareness of portable video. Market drivers include increased broadband access, more authorized video download sites, PMPs that can connect directly to PVRs in order to download video content, and an anticipated “true” Apple-branded PMP within the next year. In addition, consumer electronic heavy hitters, like Toshiba and Philips, have entered the PMP market. As a result, we expect that this awareness will lead to stronger PMP demand and increased shipment growth in 2007 and 2008.

This report covers market drivers for PMP devices. It also takes an in-depth look at existing video content sites, PMP manufacturers and component suppliers. This report includes the results of a US consumer survey about the use of, and knowledge of, PMP devices; and finally, it provides five-year forecasts for worldwide PMP shipments and revenues, as well as average sales prices.
Table of Contents

Executive Summary

Methodology

Survey Methodology

Introduction

PC-Centric vs. Non PC-Centric Devices

Features & Functionality of PMPs

Target Market for PMPs

Video Content Availability

BitTorrent + Warner Brothers

CinemaNow

ClickStar

DirecTV2Go

Google

iTunes

Movielink

MSN Video Downloads

MTV/Urge

Vongo

EchoStar + Archos

TiVo2Go

Portable Media Player Consumer Survey Results

Overall Respondent Demographics

Gauging Respondents’ Familiarity with PMPs
Future PMP Purchasers

PMP Owners

Platforms & Components

Operating Systems/Platforms

Hard Drives

Displays

Processors

Intel
Philips

PortalPlayer

Texas Instruments

Today’s Manufacturers and Products

Archos

Creative Labs

HandHeld Entertainment

iRiver

Philips

Microsoft

RCA

Samsung

Sony

Toshiba

Forecasts

Market Drivers

Broadband Penetration

More Video Content

Growing Consumer Awareness

New Entrants

Speculated Apple Entry

PVR-to-PMP Transfers

Enhanced Product Features

Falling Price Points

Worldwide Unit Shipments
WW Revenues and ASPs

Conclusion




List of Tables




Table 1. Features/Functions of PMPs

Table 2. Content Providers for Microsoft’s MSN Video Download Service

Table 3. Do You Plan to Purchase a PMP in the Next 12 Months?

Table 4. Desired Brand Among Future PMP Purchasers

Table 5. Desired Storage Capacity Among Future PMP Purchasers

Table 6. Desired Price Among Future PMP Purchasers

Table 7. What Functions Will You Perform on Your PMP?

Table 8. Brand of PMP Owned

Table 9. Connection Method for Video Content Transfer

Table 10. WW Unit Shipments and Growth Rates: 2004 to 2010 (Units in Thousands)

Table 11. WW Revenues (US$ in Millions) and ASPs (US$), 2004-2010




List of Figures




Figure 1. Gender Demographics of Respondents

Figure 2. Age Demographics of Respondents

Figure 3. What Influences You When You Purchase CE Products?

Figure 4. Have You Ever Heard of a Category of Devices Called PMPs? By Each Familiarity Level

Figure 5. Archos AV700

Figure 6. Creative Zen Vision

Figure 7. iRiver PMP-120

Figure 8. iRiver PMC-120

Figure 9. Samsung YH-999

Figure 10. WW Unit Shipments: 2004 to 2010 (Units in Thousands)

Figure 11. WW Revenues (US$ in Millions), 2004-2010

Ordering and More Information
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