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In-Sights: Consumer Perceptions of Handheld GPS Devices

Product Type: Market Research Report
Published by: In-Stat
Published: August 2006
Product Code: R97-2515
Description
Global Positioning System (GPS) technology is now low-cost enough to incorporate into portable Consumer Electronic (CE) devices that are affordable for most consumers. In-Stat wanted to determine the level of interest for handheld GPS devices as standalone products, as well as GPS integration in other portable products.

In-Stat’s latest primary research-based report offers survey results that show respondents’ level of familiarity with portable GPS products. In addition, it highlights handheld GPS owners’ purchase influencers and brand preferences. Finally, the report outlines respondents’ opinions toward GPS integration in other portable devices, such as cell phones, MP3 players, and Personal Digital Assistants (PDAs).

This report should be of interest to handheld GPS device manufacturers, as well as suppliers to and manufacturers of other portable CE devices that are looking to incorporate GPS technology as an additional, compelling feature.
Table of Contents

List of Tables




Table 1. Reason for Not Owning a Handheld GPS Device

Table 2. How Interested Are You in Purchasing a Handheld GPS Device in the Next 12 Months?

Table 3. How Much Are You Willing To Pay for a Handheld GPS Device?

Table 4. Price Premium Willing to Pay For GPS Technology in a Portable Device




List of Figures




Figure 1. How Familiar Are You With Handheld GPS Devices?

Figure 2. What is the Most Important Criterion To You When Purchasing a Handheld GPS Device?

Figure 3. What Brand of Handheld GPS Device Do You Own?

Figure 4. Most Important Criterion at Time of Purchase

Figure 5. Would You Be More Interested in GPS Technology if it Were Incorporated into Another Portable Device?

Figure 6. What Type of Portable Device Would You Want to be GPS-Enabled?

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