Product Type: Market Research Report
Published by: In-Stat
Published: September 2006
Product Code: R97-2557Description Mobile music has become a major mobile data revenue contributor in Asia/Pacific. As the mobile music market in Asia/Pacific continues to develop, it looks set to become an even more important mobile data revenue driver in the next few years.
Ringtones remain a large segment of the mobile music revenue, but as Japan and South Korea mobile music users switch to true tones as their handsets become more advanced, we will see a shift of large ringtone markets to India and China instead. True tones, ringback tones, and full tracks are the future areas of growth though, and they will drive Asia/Pacific mobile music revenues to almost triple their US$3.3 billion revenue in 2005 to US$9.3 billion in 2010.
In-Stat’s Mobile Content 2006 survey reveals that consumer interest in music on their mobile phone remains high, but there are factors that are affecting their willingness to purchase mobile music. However, factors like pricing, file format issues, and piracy are currently being tackled by mobile music industry participants. It remains to be seen if non-mobile users will change their minds about purchasing mobile music after these issues are resolved.
In-Stat’s Mobile Music in Asia/Pacific report covers the market for mobile music in the Asia/Pacific region. It contains forecasts for mobile music revenues for Asia/Pacific through 2010 and takes a detailed, individual look at the market conditions in the major mobile music markets in Asia/Pacific.Table of Contents
- Executive Summary
- Methodology
- Definitions
- Market Overview
- Recent Developments.
- Mobile Music Goes Online
- SK Telecom’s Music Subscription Service
- Market Drivers and Constraints.
- Growth in Asian Mobile Subscribers
- Music Phones Proliferation
- Development of Mobile Music Services
- Growth of 3G Networks
- Development of Full Track Music
- Problems in Value Chain
- File Formats and Digital Rights Management Development
- Mobile Music Piracy
- Business Models
- Mobile Music Value Chain
- Payment per Download
- Subscription Based Model
- Downloads to Both Mobile and PC
- Mobile Content Survey
- Type of Mobile Network
- Type of Mobile Plan
- Functions of Mobile Phone
- Usage of Mobile Phone
- Likelihood of Using/Downloading Mobile Music
- Medium of Download
- Mobile Music Users
- Reasons for Downloading Full Music Tracks
- Full Track Download Levels
- Ringback and Ringtones Download Levels
- Spending Pattern
- Non-Mobile Music Users
- Reasons for Not Downloading Full Tracks
- Interest in Mobile Music
- Market Projections
- Japan
- South Korea
- China
- Rest of Asia/Pacific
- Conclusion
- Related In-Stat Reports
- Offices
- List of Tables
- Table 1. Mobile Music Revenue in Asia/Pacific, 2004-2010 (US$ in Millions)
- Table 2. Mobile Music in Japan, 2004-2010 (US$ in Millions)
- Table 3. Mobile Music in South Korea, 2004-2010 (US$ in Millions)
- Table 4. Mobile Music in China, 2004-2010 (US$ in Millions)
- Table 5. Mobile Music in Rest of Asia/Pacific, 2004-2010 (US$ in Millions)
- List of Figures
- Figure 1. Asia/Pacific Mobile Music Forecast, 2004-2010 (US$ in Millions)
- Figure 2. Mobile Music Value Chain
- Figure 3. Age Breakdown of Survey Respondents
- Figure 4. Type of Mobile Phone Network—2G vs. 3G
- Figure 5. Type of Mobile Plan—Post-paid vs. Pre-paid
- Figure 6. Functions and Capabilities Available on Mobile Phone
- Figure 7. Mobile Music Usage on Mobile Phone.
- Figure 8. Mobile Music Usage on Mobile Phone by Phone Network Type—2G vs. 3G
- Figure 9. Likelihood of Using Mobile Music in Next Six Months—2G vs. 3G
- Figure 10. Download Medium for Mobile Content
- Figure 11. Reasons for Downloading Full Music Track
- Figure 12. Full Track Download Levels per Month—2G vs. 3G.
- Figure 13. Ringtone and Ringback Download Levels, Per Month—2G vs. 3G
- Figure 14. Amount Spent per Month on Mobile Music per User
- Figure 15. Amount Spent per Month on Mobile Music per User—2G vs. 3G
- Figure 16. Reasons for Not Downloading Full Tracks
- Figure 17. Non-mobile Music Users’ Interest in Mobile Music
- Figure 18. Japan Mobile Music Forecast, 2004-2010 (US$ in Millions)
- Figure 19. South Korea Mobile Music Forecast, 2004-2010 (US$ in Millions)
- Figure 20. China Mobile Music Forecast, 2004-2010 (US$ in Millions)
- Figure 21. Rest of Asia/Pacific Mobile Music Forecast, 2004-2010 (US$ in Millions)
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