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In-Dustry Update: Culture Shock: Trends in Ethnic Marketing

Product Type: Market Research Report
Published by: In-Stat
Published: September 2006
Product Code: R97-2559
Description
Service providers are making special provisions to target specific ethnic groups for their products and services. These targeted marketing initiatives are addressing an underserved consumer segment by catering to the specific wants of ethnic communities. This report provides detailed primary research data outlining how different ethnic groups react to marketing initiatives, and what factors are most influential in their purchase decision for telecom services.
Table of Contents

In This Update

Executive Summary

Methodology

Demographics of Survey Population

Service Adoption by Ethnicity

Impact of Marketing

Leveraging Loyalty

Success in Promoting Bundled Services

Sales Channel-Preferences by Ethnicity

Implications

Offices




List of Tables




Table 1. Telecommunications Service Adoption by Ethnicity

Table 2. Impact of Advertising by Ethnicity

Table 3. Importance of a Retail Presence on Purchase Decision by Ethnicity

Table 4. Qualities Inspiring Loyalty by Ethnicity (Multiple Responses Accepted)

Table 5. Sales Channel by Ethnicity




List of Figures




Figure 1. Purchase of Bundled Services by Ethnicity

Ordering and More Information
Price and Delivery Options


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