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In-Depth Analysis: Road Warriors: High-Usage US Mobile Workers

Product Type: Market Research Report
Published by: In-Stat
Published: October 2006
Product Code: R97-2578
Description
US road warriors have yet to venture from the tried-and-true laptop/cell phone combo for wireless communications. Mean monthly air time consumption is less than 600 minutes, and EV-DO notwithstanding, road warriors stick to cellular voice calling, email, and personal information management. Converged-device early-adopters are starting to appear among business travelers. Those on the road at least 30% of the time and those spending at least $300 a month on wireless carry SmartPhones or BlackBerrys more than twice as frequently as business travelers as a whole, and about a quarter of each of those two groups said they probably or definitely would switch from a laptop to a SmartPhone or PDA. But about half of business travelers surveyed said they would not switch. Service and device providers have the challenges of heightening market awareness, ensuring satisfactory device battery performance, and providing devices that road warriors with entrenched work patterns can adopt painlessly. This report profiles high-usage business travelers' amount of travel, wireless expenditures, and device choices, as well as device features used, liked, and found lacking. Finally, it examines laptop users' wireless communications habits and the likelihood of their switching to a handset. Hardware and service providers will find this report helpful in positioning business approaches for the coming changes in wireless communications.
Table of Contents

Executive Summary

Introduction

Methodology

Survey Findings

Demographics

Respondents' Occupations

Gender and Age

Company Size (Employees)

Company Size (Revenues)

Extent of Travel

Monthly Communications Expense

Road Warriors' Devices of Choice

Primary Devices

Secondary Devices

Handset Features Used, Liked, and Wanted

Device Services and Features Used

What Road Warriors Like About Their Devices

What Road Warriors Wish For in Their Devices

Air Time Consumption

Laptop Users

Preferred Connection Types

How Often Road Warriors Connect via Laptops

Laptop-Carrying Road Warriors Likely to Switch to SmartPhones or PDAs

Conclusions

Glossary

Related In-Stat Reports

Offices



List of Tables



Table 1. Mean Air Time Consumption (in Minutes), Primary vs. Secondary Cellular Handsets and Total



List of Figures


Figure 1. High-Usage Business Traveler Mean Monthly Wireless Expenditure

Figure 2. Which of the Following Best Describes Your Occupation? (Top Five Responses)

Figure 3. What Is Your Gender?

Figure 4. What Is Your Age?

Figure 5. Approximately How Many Employees Work for Your Company at All Offices, Sites, and Locations?

Figure 6. What Was Your Employer's Approximate Annual Revenue Last Year?

Figure 7. How Much of Your Work Time, on Either a Daily or a Monthly Basis, Do You Spend Traveling or Away From Your Primary Work Location?

Figure 8. Approximately How Much Do You (or Your Company) Typically Spend per Month on All Forms of Your Wireless Business Communications?

Figure 9. Mean Per-Month Expenditure for All Forms of Wireless

Figure 10. Monthly Wireless Communications Expenditures, Grouped

Figure 11. What Devices Do You Regularly Use When Traveling for Business? (Please Select All that Apply)

Figure 12. Handheld Devices Carried, by Subgroup

Figure 13. Respondents Who Carry Two or More Devices: What Devices Do You Regularly Use When Traveling for Business? (Please Select All that Apply)

Figure 14. Respondents Who Carry Two or More Devices: Handheld Devices Carried, by Subgroup

Figure 15. Respondents Who Carry Two or More Devices: What Cellular-Enabled Handset Do You Primarily Use or Rely On for Business Communications (Voice or Data or Both) When Traveling?

Figure 16. BlackBerry as Primary Device Among Multiple-Device BlackBerry Users

Figure 17. SmartPhone as Primary Device Among Multiple-Device SmartPhone Users

Figure 18. PDA as Primary Device Among Multiple-Device PDA Users

Figure 19. Standard Cell Phone as Primary Device Among Multiple-Device Standard Cell Phone Users

Figure 20. What Additional (Secondary) Cellular-Enabled Handset Do You Also Use for Business Purposes When Traveling?

Figure 21. Top Three Responses: Which Best Explains Why You Carry a Second Cellular-Enabled Handset?

Figure 22. What Do You Use Your Cellular-Enabled Handset For? (Please Select All that Apply)

Figure 23. Top Ten Selections Among Features, Capabilities, or Attributes Most Liked About Primary Cellular-Enabled Handset 24

Figure 24. Top Ten Responses: What Three Features or Capabilities Do You Most Like About Your Secondary Device?

Figure 25. Top Five Selections: What Three Features, Capabilities, or Attributes Does Your Primary Cellular-Enabled Handset Lack That You Most Wish It Had?

Figure 26. Top Five Selections: What Three Features or Capabilities Does Your Secondary Device Lack That You Most Wish It Had?

Figure 27. In Total, How Many Minutes of Service per Month Do You Typically Use for Business Communications on Your Cellular-Enabled Handset?

Figure 28. Mean and Median Minutes per Month Consumed, Primary Wireless Devices

Figure 29. Mean and Median Minutes per Month Consumed, Secondary Wireless Devices

Figure 30. Mean Total Minutes Consumed per Month, Primary and Secondary Handsets Combined

Figure 31. What Type(s) of Communications Connections Do You Use with Your Laptop Computer When Traveling for Business? (Please Check All that Apply)

Figure 32. Connection Made on at Least Half of Travel Days

Figure 33. How Likely Are You to Switch to a SmartPhone or PDA in the Next Six Months for Cellular or Wi-Fi Connections When You Travel for Business?



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