In-Dustry Update: Profiles of Career-Age (30-64) Mobile Users

• Monthly spending on voice and data services
• Service plans, family plans, and the use of multiple phones
• Spending on current and future handsets, as well as desired handset features
• Personal vs. business use of wireless
• Adoption of other consumer technologies

Introduction to Update

Executive Summary

30 to 39 Age Group

40 to 49 Age Group

50 to 64 Age Group

Career-Age (30 to 64) Demographics

Expenditures and Usage

Monthly Voice and Data Expenditures

Prepaid Usage

Personal vs. Business Use

Family Plans

Multiple Handsets

Current and Future Spending on Wireless Phone

Historical Spending Trends

Wireless Phone Features

Consumer Loyalty and Satisfaction

Mobile Data

Spending on Mobile Applications

Conclusions

Methodology

Questions Presented from 2006 Consumer Mobility Survey

Offices

List of Table

Table 1. Summary of Findings

Table 2. Technologies Used by Respondents

Table 3. Historical Total Mean Monthly Wireless Spending 2004-2006

Table 4. Prepaid vs. Postpaid Historical Spending 2004-2006

Table 5. Prepaid vs. Postpaid Spending by Age Group

Table 6. Incidence of Family or Group Rate Plan Among Respondents

Table 7. Number of Family Members on Family or Group Rate Plan

Table 8. Phone Features in Current Handset

Table 9. Features Users Would Pay More For in Next Handset (Base: Planning to Purchase New Phone within Two Years)

Table 10. Anticipated Purchase Date of Future Handset

Table 11. Historical Total Customer Satisfaction

Table 12. Customer Satisfaction by Age Group

Table 13. Current Use of Mobile Data on Wireless Phone

Table 14. Methods of Paying for Mobile Data

Table 15. Historical Comparison of Applications Purchased in the Previous 12 Months

List of Figures

Figure 1. Adoption of Family Group Rate Plans

Figure 2. Mean Income for Full-Time Workers and Survey Respondents

Figure 3. Monthly Minutes Used

Figure 4. Percent of Time Wireless Used for Personal Reasons

Figure 5. Respondents Who Use More than One Mobile Phone

Figure 6. Historical Mean Phone Purchase Price 2004-2006

Figure 7. Mean Spending on Current Wireless Phone vs. Mean Spending on Future Wireless Phone

Figure 8. Users Planning to Switch Carriers in the Next 12 Months

Figure 9. Respondents Using and Paying for Mobile Data Services

Figure 10. Monthly Spending on Mobile Data