Digital Televisions: Consumer-Tested, Government Approved

Executive Summary

Methodology

Technology Adoption Panel

Introduction

DTV Standards

ATSC

DVB-T

ISDB-T

China

Display Technologies

CRT

IEL

LCD

Manufacturers

OLED

Plasma

Manufacturers

SED

Microdisplays

DLP

LCD

LCoS

Manufacturers

Analog Terrestrial Broadcast Cutoff Dates

The Americas

Europe

Asia

Rest of World

Features

Tuner Integration

Digital Cable Tuners

Digital Video Recording

Networking

Connections

Interactive Program Guides

Wireless

Audio Characteristics

DTV Set Manufacturers

European

Japanese

Korean

Chinese

Taiwanese

Asia

Europe

US Consumer Survey

North America

Flat-panel TVs

LCD TV

Plasma

DTV Silicon

Bill of Materials

Silicon Manufacturers

ATI

Broadcom

Genesis Microchip

Micronas

Philips Semiconductors

Pixelworks

Silicon Image

STMicroelectronics

Trident

Zarlink (Front-end Assets Acquired by Intel)

Zoran

Others

List of Tables

Table 1. LCD Production Generations

Table 2. Analog Terrestrial Broadcast Cutoff Dates in the Americas

Table 3. Analog Terrestrial Broadcast Cutoff Dates in Europe

Table 4. Analog Terrestrial Broadcast Cutoff Dates in Asia

Table 5. Asia DTV Set Unit Shipments (Units in Thousands)

Table 6. Asia DTV Set Average Selling Price (US$)

Table 7. Asia DTV Set Revenues (US$ in Millions)

Table 8. Europe DTV Set Unit Shipments (Units in Thousands)

Table 9. Europe DTV Set Average Selling Price (US$)

Table 10. Europe DTV Set Revenues (US$ in Millions)

Table 11. North American DTV Set Unit Shipments (Units in Thousands)

Table 12. North America DTV Set Average Selling Prices (US$)

Table 13. North America DTV Set Revenues (US$ Millions)

Table 14. Worldwide LCD TV Unit Shipments by Region (Units in Thousands)

Table 15. Worldwide LCD TV ASPs by Region (US$)

Table 16. Worldwide LCD TV Revenues by Region (US$ in Millions)

Table 17. Worldwide Plasma TV Unit Shipment by Region (Units in Thousands)

Table 18. Worldwide Plasma TV ASPs by Region (US$)

Table 19. Worldwide Plasma TV Revenues by Region (US$ in Millions)

Table 20. Bill of Material for a 32" LCD TV w/PIP

Table 21. Additions for ATSC HDTV Tuner

Table 22. Additions for CableCARD

Table 23. Additions for 1080p

Table 24. Additions for DVB-T DTV Tuner

Table 25. Appendix of Terms Used in the Report

List of Figures

Figure 1. Worldwide Digital TV Set Market (Units in Millions)

Figure 2. Familiarity with Digital TV Terms

Figure 3. Primary Means of Receiving a TV Signal at Home

Figure 4. Number of Working TV Sets Per Home

Figure 5. Type of Television Set(s) Currently Owned

Figure 6. Current Size of Primary TV Set

Figure 7. Plans to Purchase a New DTV Set

Figure 8. Attitudes About the Congressionally-Mandated, All-Digital Terrestrial Broadcasting Initiative (Answers are "Agreed" Response)

Figure 9. Number of DTV Sets Planned to Purchase Over the Next Two Years

Figure 10. Type of TV Plan to Purchase

Figure 11. Type of Flat Panel TV Planning to Purchase

Figure 12. Type of Rear Projector DTV Planning to Purchase

Figure 13. Planned Screen Size of Next TV Purchased

Figure 14. Reason for Buying a DTV Set

Figure 15. Amount Purchasers Plan to Spend

Figure 16. Importance of DTV Set Features

Figure 17. Desirability of Built-in Features

Figure 18. Where Likely to Purchase DTV Set

Figure 19. Length of Time Since Last Purchased a New TV Set

Figure 20. Reason for the Last Purchase of a TV Set

Figure 21. Type of TV Most Recently Purchased

Figure 22. Was TV Purchased in the Last Two Years an HDTV?

Figure 23. Type of Content Watched on an HDTV

Figure 24. DTV Tuner Block Diagram