In-Dustry Update: Profiles of Wireless-only Mobile Users: The Cord Cutters

• Monthly spending on voice and data services
• Service plans, family plans, and the use of multiple phones
• Spending on current and future handsets, as well as desired handset features
• Personal vs. business use of wireless
• Adoption of other consumer technologies

Introduction to Update

Executive Summary

Current Cord Cutters

Potential Cord Cutters

Not Interested

Survey Demographics

Marital Status

Gender

Size of Household

Age

Income

Education

Ethnicity

Landline Replacement

Expenditures and Usage

Minutes of Use

Prepaid Usage

Personal versus Business Use

Family Plans

Multiple Handsets

Wireless Phones

Historical Spending Trends

Carrier Preferences

Wireless Phone Features

Customer Loyalty and Satisfaction

Mobile Data

Spending on Mobile Applications

Conclusions

Methodology

Questions Presented from 2006 Consumer Mobility Survey

List of Tables

Table 1. Summary of Findings

Table 2. Household Size of Respondents

Table 3. Age of Respondent by Segment

Table 4. Educational Levels of Respondents

Table 5. Current Satisfaction with Landline or VoIP Provider

Table 6. Factors Increasing Likelihood of Replacing Landline

Table 7. Factors Affecting Decision Not to Give Up Landline

Table 8. Monthly Spending by Segment

Table 9. Prepaid vs. Postpaid Spending by Segment

Table 10. Percent of Minutes Wireless Used for Personal Reasons

Table 11. Incidence of Family or Group Rate Plans among Respondents

Table 12. Mean Number of Family Members on Family or Group Rate Plans

Table 13. Preferred Carrier by Respondent Segment

Table 14. Features Present in Current Handset

Table 15. Features Users Would Pay More For In Next Handset

Table 16. Historical Customer Satisfaction with Wireless Provider

Table 17. Customer Satisfaction with Wireless Provider by Respondent Segment

Table 18. Current Use of Mobile Data on Wireless Phone

Table 19. Methods of Paying for Mobile Data

Table 20. Historical Comparison of Applications Purchased in the Previous 12 Months

List of Figures

Figure 1. Distribution of Total Respondents

Figure 2. "Would You Consider Replacing Your Landline with a Mobile Phone?

Figure 3. Marital Status of Respondents Across Segments

Figure 4. Gender Distribution across Respondents

Figure 5. Reported Income Level of Respondents

Figure 6. Ethnic Representation of Respondents

Figure 7. Mean Monthly Spending on Landline Services

Figure 8. Respondents Who Report Using More than One Mobile Phone

Figure 9. Historical Mean Phone Purchase Price 2004-2006

Figure 10. Mean Spending on Current Wireless Phone vs. Mean Spending on Future Wireless Phone

Figure 11. Users Planning to Switch Wireless Carriers in the Next 12 Months

Figure 12. Respondents Using and Paying for Mobile Data on Wireless Phone

Figure 13. Monthly Spending on Mobile Data