Product Type: Market Research Report
Published by: In-Stat
Published: November 2006
Product Code: R97-2624Description China's portable media player (PMP) market is seeing a turning point in 2006 as Chinese manufacturers have rushed into the emerging market. Intense competition among overseas and domestic PMP vendors has caused the average sales price of PMPs to decline dramatically. Combined with improvements in product features, these factors made PMP shipments gain traction in 2006. However, lack of easy access to legitimate video content is an obstacle for PMPs when targeting general consumers rather than tech-savvy, early adopters. In-Stat believes that what can bring PMPs into the mass market in the future is the combination of PMPs with mobile TV.
This report takes an in-depth look at existing video content sites, PMP manufacturers, and component suppliers in China. It includes the results of an In-Stat Chinese consumer survey about purchase considerations of PMPs and consumer usage of PMPs. Finally, it provides five-year forecasts for China’s PMP shipments, revenues, and average sales prices, as well as breakdown data by screen size and storage type.Table of Contents
- Executive Summary
- Introduction
- Market Overview
- PMP Market Status in China
- New Entrants
- PMP vs. Video MP3 Player
- Video Content Availability
- Consumer Demand Analysis
- Future Purchasers Analysis
- PMP Owners Analysis
- Emerging Features of PMP
- Gaming
- Global Positioning System (GPS)
- Mobile TV
- Drivers and Barriers
- Drivers
- Barriers
- Forecasts
- Assumptions
- Unit Shipments
- Unit Shipments by Screen Size
- Unit Shipments by Storage Type
- Revenues
- PMP Revenues Breakdown by Screen Size
- PMP Revenues Breakdown by Storage Type
- Average Sales Prices (ASPs)
- PMP ASP Breakdown by Screen Size
- PMP ASP Breakdown by Storage Type
- Profiles
- PMP Manufacturers
- Overseas Brands
- Domestic Brands
- PMP Silicon Providers
- AMD
- Marvell
- Sigma Designs
- Texas Instruments
- Others
- Conclusion
- Methodology
- Online Survey
- Related In-Stat Reports
- Offices
- List of Tables
- Table 1. PMP Unit Shipments and Growth Rates in China: 2005-2010 (Units in Thousands)
- Table 2. PMP Unit Shipments and Growth Rates in China: 2005-2010 (Units in Thousands)
- Table 3. Chinese PMP Unit Shipment Breakdown by Screen Size: 2005-2010 (Units in Thousands)
- Table 4. HDD-Based PMP Shipments vs. Flash-Based PMP Shipments in China: 2005-2010
- (Units in Thousands)
- Table 5. PMP Revenues in China: 2005-2010 (Units in Thousands)
- Table 6. Chinese PMP Revenue Breakdown by Screen Size: 2005-2010 (Units in Thousands)
- Table 7. Chinese PMP Revenue Breakdown by Storage Type: 2005-2010 (Units in Thousands)
- Table 8. ASPs of PMP in China: 2005-2010 ($US)
- Table 9. ASP Breakdown by Screen Size: 2005-2010 ($US)
- Table 10. ASPs of HDD-Based PMPs vs. Flash-Based PMPs: 2005-2010 ($US)
- List of Figures
- Figure 1. Age Demographics of Respondents: Future Purchasers
- Figure 2. Personal Monthly Income Demographics of Respondents: Future Purchasers
- Figure 3. Reasons for Not Currently Owning a PMP
- Figure 4. What are the Most Important Criteria in Considering a PMP Purchase?
- Figure 5. Which Storage Type of PMP Would You Prefer to Buy?
- Figure 6. How Much Would You Be Willing to Pay for a PMP?
- Figure 7. Desired Brand Among Potential PMP Consumers
- Figure 8. Age Demographics of PMP Owners
- Figure 9. Personal Monthly Income Demographics of PMP Owners
- Figure 10. Where Do You Most Often Use Your PMP?
- Figure 11. What Do You Most Often Use Your PMP For?
- Figure 12. Usage Frequency of PMP Owners
- Figure 13. Where Do You Get Video Files for Your PMP?
- Figure 14. What Problems Do You Have in Using PMPs?
- Figure 15. Functions Existing Consumers Want in the Future
- Figure 16. ASP of PMPs in China: 2005-2010 ($US)
- Figure 17. ASP Breakdown by Screen Size: 2005-2010 ($US)
- Figure 18. ASPs of HDD-Based PMPs vs. Flash-Based PMPs: 2005-2010 ($US)
- Figure 19. Archos AV500 Mobile DVR
- Figure 20. Maxian T-600
- Figure 21. MSI MS-5588
- Figure 22. Huaqi aigo P855
- Figure 23. DEC PMP MVX430
- Figure 24. Newman M1000
- Figure 25. Changhong ZARVA GMP200
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