Product Type: Market Research Report
Published by: In-Stat
Published: November 2006
Product Code: R97-2633Description Europe continues to lead the world in digital terrestrial television (DTT). This is due in large part to robust service packages and relatively aggressive analog to digital transition expectations. Additionally, there are some large countries whose digital platforms could begin shaping up in the near future, thus creating sizeable markets in their own right (China, Russia, and India).
North America is characterized by the analog cutoff schedule for February 17, 2009 in the US, whereas Latin America is currently an open market with regard to DTT standards; although, decisions are expected within the coming months that will start to add definition to this region.
In this report we discuss each regional market and its key constituent countries. Most of the forecasts have been derived based upon TV HH numbers, along with expectations for analog cutoffs. Additionally, other events and programs (i.e. educational and/or marketing related) are factored into the process. Data is also segmented by standard where possible and pragmatic.Table of Contents
- Executive Summary
- Introduction
- Key Trends
- Trend 1
- Trend 2
- Trend 3
- Trend 4
- Trend 5
- MHP, MHEG-5, ACAP
- Europe, Still the Largest Terrestrial Market
- Countries with DVB-T On the Air
- Western Europe
- France
- Germany
- Italy
- Spain
- United Kingdom
- Central/Eastern Europe
- Albania
- Czech Republic
- Estonia
- Poland
- Russian Federation
- Ukraine
- Asia/Pacific
- DVB-T
- Australia
- Others
- ISDB-T Providing Services in Japan and Abroad
- Latin America
- China
- ATSC
- North America
- USDTV
- Analog Cutoff
- Latin America
- Forecasts of Digital Terrestrial Set Top Boxes by Category
- North America, by Category
- Subsidy Program
- Forecasts for STB Value at Retail Level
- Europe, by Category
- UK, By Category
- Italy, by Category
- Germany, by Category
- France, by Category
- Spain, by Category
- Scandinavia, by Category
- Denmark
- Finland
- Iceland
- Norway
- Sweden
- Other Markets in Europe, by Category
- Europe DVB-T Summary, By Category
- Asia/Pacific by Category
- ROW
- Value of Semiconductors and Components
- Basic DTT Set Top Box Features
- Receive the Digital Terrestrial Transmission
- Demultiplex MPEG-2 Transport Streams
- Successfully Decode and Display Individual TV Programs
- Provide Stereo or Surround Sound Audio Outputs
- Permit Enhanced Functions, Such As Interactive Program Guides
- Provide Optional Conditional Access forPay-TV
- More Features for HDTV and Dolby Digital
- Decode High-Definition Television Program Streams
- Provide Analog High Definition Output Signals
- Provide Optional Dolby Digital™ Multichannel
- Audio Outputs
- HDMI Set to Replace Digital Video Interface, or DVI, as well as Analog Component Y Pr Pb
- Block Diagram of DTT Set Top Box
- Integrated TV Sets Use the Same Basic Blocks
- Standard Definition Component Value
- Standard Definition DTT STB Component Value
- High-Definition Component Value
- High-Definition DTT STB Component Value
- Methodology
- Appendix
- Other Documents Available from NTIA Concerning Analog TV Cut Off in the United States
- FCC Digital TV Web Site with More Information about US Digital TV Transition
- Offices
- List of Tables
- Table 1. DVB-T, ATSC, & ROW STB Forecast Totals (Units in Thousands)
- Table 2. Set Top Box Forecast North America (Units in Thousands)
- Table 3. ATSC Set Top Box Forecast North America (Units in Thousands)
- Table 4. Converter Box Forecast North America (Units in Thousands)
- Table 5. ASP ATSC Set Top Box in North America (US$)
- Table 6. Annual Value of Digital Terrestrial Set Top Box Shipments-North America (US$ in Millions)
- Table 7. Set Top Box Forecast United Kingdom (Units in Thousands)
- Table 8. Set Top Box Forecast Italy (Units in Thousands)
- Table 9. Set Top Box Forecast Germany (Units in Thousands)
- Table 10. Set Top Box Forecast France (Units in Thousands)
- Table 11. Set Top Box Forecast Spain (Units in Thousands)
- Table 12. Set Top Box Forecast Scandinavia (Units in Thousands)
- Table 13. Central/Eastern Europe and Other Western Europe Set Top Box Total Forecast (Units in Thousands)
- Table 14. Set Top Box Forecast Other Europe (Units in Thousands)
- Table 15. Set Top Box Forecast Europe (Unit in Thousands)
- Table 16. ASP DVB-T Europe (US$)
- Table 17. Annual Value of Digital Terrestrial Set Top Box Shipments-Europe (US$ in Millions)
- Table 18. Set Top Box Forecast Asia/Pacific (Units in Thousands)
- Table 19. Set Top Box Forecast by Standard (Asia/Pacific) (Units in Thousands)
- Table 20. ASP Asia/Pacific (US$)
- Table 21. Annual Value of Digital Terrestrial Set Top Box Shipments-Asia/Pacific (US$ in Millions)
- Table 22. Set Top Box Forecast ROW (Units in Thousands)
- Table 23. ASP ROW (US$)
- Table 24. Annual Value of Digital Terrestrial Set Top Box Shipments-ROW (US$ in Millions)
- Table 25. Example Bill of Materials for Standard Definition Terrestrial Set Top Box (Semiconductors, Circuit Boards, Components and Licensing Fees, "Typical" Average Selling Price [ASP] for Components, by Year)
- Table 26. Component Value of Standard Definition DTT Set Top Boxes (Annual Value by Category, US$ in Millions, Annual Growth Rate in Percent)
- Table 27. Example Bill of Materials for High-Definition Terrestrial Set Top Box (Semiconductors, Circuit Boards, Components and Licensing Fees, "Typical" Average Selling Price [ASP] for Components, by Year)
- Table 28. Component Value of High-Definition DTT Set Top Boxes (Annual Value by Category, US$ in Millions, Annual Growth Rate in Percent)
- List of Figures
- Figure 1. DTT Tuner and Demodulator Section
- Figure 2. DTT MPEG-2 Decoder & Video/Audio Output
- Figure 3. US Federal Communications Commission Digital TV Web Site
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