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In-Depth Analysis: More Consumers to Tune Into Digital Radio in 2007

Product Type: Market Research Report
Published by: In-Stat
Published: December 2006
Product Code: R97-2648
Description
Digital radio is the general term for audio services that are broadcasted in a digital format on either a satellite platform, or terrestrial platform, such as Digital Audio Broadcasting (DAB). Worldwide, the market for digital radio receivers will grow from 5 million units in 2005, to almost 25 million unit shipments in 2010. It is expected that this growth will come from increased awareness of HD Radio and the continued popularity of satellite radio in the US. In other markets, most notably in the UK, terrestrial DAB will drive digital radio shipments. The launch of Digital Multimedia Broadcast (DMB) services in Japan and Korea, along with increased promotional activity in Singapore, Australia and Taiwan, will drive digital radio shipments in Asia. In-Stat’s latest report, More Consumers to Tune into Digital Radio in 2007, contains five-year unit shipment, ASP, and revenue forecasts for digital terrestrial and digital satellite radios (including DMB receivers that are not integrated into mobile phones). The forecasts are provided for the Americas, Europe, and Asia. A US satellite radio subscriber forecast, as well as primary research data from a recent survey of US consumers, is also included.
Table of Contents

Executive Summary

Introduction

Digital Audio Broadcasting

HD Radio

International Expansion

Eureka 14

ISDB-T

S-DARS

DMB

Advanced Features in Digital Radio

Telematics

Electronic Program Guide (EPG)

Multichannel Sound

Music Downloads

Mobile TV and Radio

Digital Radio in Europe

Dynamics by Country

United Kingdom (UK)
Germany

Denmark

Others
Forecast

Digital Radio in Asia

Dynamics by Country

Singapore
South Korea

Japan

China

Others

WorldSpace
Forecast

Digital Radio in the Americas

Dynamics by Country

Canada
United States (US)

US Digital Radio Feature Comparison
Signal
Cost

Programming

Forecast
Forecast Discussion

US Consumer Survey Results

Radio Listening Environment, Home vs. Car

Digital Radio Familiarity

Reasons for Owning or Not Owning a Satellite Radio Receiver

Interest in Digital Radio Features

Purchase Prices

Digital Radio Integrated Circuit (IC) Suppliers

Frontier Silicon

Philips

Silicon Labs

STMicroelectronics

Texas Instruments

Conclusion

Methodology

Technology Adoption Panel (TAP) Survey

Related In-Stat Reports

Offices




List of Tables




Table 1. Digital Radio Market in Europe (Units in Thousands; US$ in Millions)

Table 2. Digital Radio Market in Asia (Units in Thousands; US$ in Millions)

Table 3. US Satellite Radio Subscribers (Units in Thousands)

Table 4. Digital Radio Market in the Americas (Units in Thousands; US$ in Millions)

Table 5. Reasons for Purchasing a Satellite Radio (Multiple Responses Allowed)

Table 6. Reasons for Not Owning a Satellite Radio (Multiple Responses Allowed)




List of Figures




Figure 1. Worldwide Unit Shipments of Digital Radio Receivers, 2004 to 2010 (Units in Thousands)

Figure 2. Average Number of Hours of Radio Listening Per Week, By Environment, 2005 vs. 2006

Figure 3. Familiarity with Digital Terrestrial Radio (HD Radio), 2005 vs. 2006

Figure 4. Familiarity with Satellite Radio, 2005 vs. 2006

Figure 5. Interest in Digital Radio Features (Multiple Responses Allowed)

Figure 6. Interest in Buying a Digital Radio Receiver

Figure 7. Amount Willing to Pay for a Digital Radio Receiver

Figure 8. Satellite Radio Influence Over Car Purchase

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