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In-Depth Analysis: Online Console Gaming 2006: Downloadable Content and Online Advertising to Become Key Revenue Generators

Product Type: Market Research Report
Published by: In-Stat
Published: December 2006
Product Code: R97-2684
Description
Online console gaming had a very eventful year in 2006. Sony and Nintendo both launched new online efforts focused on providing paid downloadable content in the form of games from past consoles as well as casual games that will be available for prices ranging from $3 to $15. Meanwhile, Microsoft continued to be the leader in the online console space in 2006 with its announcement of a video and movie download service for the Xbox 360.

In handheld online gaming, both Sony and Nintendo continued to increase the number of online-capable games for their respective free online services, which were both launched in 2005. Overall, the ability to generate revenue for handheld online services will be limited in comparison to console online services.

This report contains forecasts for online game subscribers annually through 2010 for all game console and handheld consoles that have online capability. Forecasts for each console include: annual console installed base, number of subscribers (free or paid), subscription revenue, additional revenue from paid downloads, and additional revenue from online advertising. Detailed profiles and analyses are provided for the online console strategies of Microsoft, Nintendo, and Sony, as well as the online handheld strategies of Nintendo and Sony. Analysis of related gaming issues and competitive gaming platforms, including online advertising, digital distribution of gaming, PC online gaming, and casual gaming are included.
Table of Contents

Executive Summary

Introduction—Broadband Subscriber Forecast

Console Online Gaming

Microsoft Xbox Live

Live Marketplace

Live Arcade

Conclusions

Forecast

Sony Online

PS2 Online

PS3 Online—The PlayStation Network

Conclusions

Forecast

Nintendo

GameCube Online

Wii Online

Conclusions

Forecast

Other Issues

Role of Advertising

Digital Distribution

Competition

Handheld Online Gaming

Nintendo

DS Background

Online

Conclusions

Forecast

Sony

PSP Background

Online

Conclusions

Forecast

Competition From Mobile Gaming

Summary

Console Online Gaming

Handheld Online Gaming

Methodology

Related In-Stat Reports




List of Tables




Table 1. Worldwide Broadband Subscriber Forecast (Thousands) 2004-201

Table 2. Xbox Live Subscriber and Revenue Forecast 2004-2010

Table 3. PlayStation Online Subscriber and Revenue Forecast 2004-2010

Table 4. Nintendo Online Subscriber and Revenue Forecast 2004-2010

Table 5. Nintendo DS Online Gaming and Revenue Forecast 2004-2010

Table 6. Sony PSP Online Gaming and Revenue Forecast 2004-2010

Table 7. Console Subscriber Summary 2004-2010

Table 8. Console Revenue Summary 2004-2010

Table 9. Handheld Subscriber and Revenue Summary 2004-2010




List of Figures




Figure 1. Console and Handheld Online Gaming Subscribers 2004-2010

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