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Digital Rights Management Update

Product Type: Market Research Report
Published by: In-Stat
Published: July 2007
Product Code: R97-2867
Description
Digital Rights Management (DRM) continues to be both important and controversial. For content developers like movie studios and record companies, DRM technologies are important because they can protect valuable video and music content from theft. However, for some consumers DRM remains controversial because of its alleged infringement on "fair use" rights. Whether DRM is "important" or "controversial," one thing is certain: demand for DRM solutions continues to increase.

This report examines the current atmosphere surrounding DRM and content protection. It discusses the debate about "fair use" of content vs. piracy, defines DRM and conditional access, and identifies leading vendors and DRM systems. In addition, it presents the findings of a recent US consumer survey about DRM and DRM technologies, and examines key trends that will shape the market over the next twelve months.
Table of Contents
Executive Summary

Introduction: Digital Rights Management

DRM: The Big Picture

Fair Use vs. Piracy

Types of Digital Rights Management

Copy Protection

Watermarking

Leading Copy Protection and Watermarking Systems and Products

Conditional Access Systems

The Basic CA System

The CA Process

Pay-TV CA System Architectures

Leading Conditional Access Systems and Vendors

The Cost of Content Theft

Consumer Survey: What Do Consumers Think About DRM?

Key Findings of the Survey

Are You Familiar with the Term “Digital Rights Management?”

What Is Your Opinion of DRM and DRM Technologies?

Has/Would the Presence of DRM Technology in a Video or Music Product Ever Stopped/Stop You From Purchasing that Product?

Have You Ever Purchased or Used Any Type of Media (Music, Video, or Other) That Used DRM or Content Protection Technology?

Thinking of Your Most Recent Purchase, What Type of Media Was It?

What Type of DRM Technology Did the Media Use?

Would You Be Willing to Pay 30% More For a Song Without DRM Restrictions/Protection?

Do You Believe That the Recent Apple/EMI Announcement Will Increase the Number of Digital Music File Downloads?

Survey Respondent Comments on DRM

DRM in 2007: Current Issues and a Look Ahead

The Next Twelve Months

Methodology

Related In-Stat Reports

List of Tables

Table 1. Leading Copy Protection and Watermark Systems

Table 2. Leading Conditional Access Systems and Vendors

Table 3. Are You Familiar with the Term “Digital Rights Management?”

Table 4. What Is Your Opinion of DRM and DRM Technologies?

Table 5. Has/Would the Presence of DRM Technology in a Video or Music Product Ever Stopped/Stop You From Purchasing that Product?

Table 6. Have You Ever Purchased or Used Any Type of Media (Music, Video, or Other) That Uses DRM or Content Protection Technology?

Table 7. Thinking of Your Most Recent Purchase, What Type of Media Was It?

Table 8. What Type of DRM Technology Did the Media Use?

Table 9. Would You Be Willing to Pay 30% More For a Song Without DRM Restrictions/Protection?

Table 10. Do You Believe That the Recent Apple/EMI Announcement Will Increase the Number of Digital Music File Downloads?

List of Figures

Figure 1. Worldwide Retail Music Revenues, 1999-2006 (US$ in Billions)

Figure 2. Estimated US Trade Losses in 2006 Due to Copyright Piracy (US$ in Billions)

Figure 3. Are You Familiar with the Term “Digital Rights Management?”

Figure 4. What Is Your Opinion of DRM And DRM Technologies?

Figure 5. Has/Would the Presence of DRM Technology in a Video or Music Product Ever Stopped/Stop You From Purchasing that Product?

Digital rights management, DRM, Content protection
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