Mobile Search Adoption Picks Up Steam in China as the Experience is Improved:

Mobile Search Adoption Picks Up Steam in China as the Experience is Improved

Product Type: Market Research Report
Published by: In-Stat
Published: July 2007
Product Code: R97-2869

Description

Driven by the great profits gained through Internet search engines, many search technology developers have entered into the mobile search market since 2004. The initial entrants into the China market were relatively small companies that don’t provide search services for the global Internet, such as Yicha, Cgogo, UUCUN, Roboo, etc. Since 2006, Internet search giants such as Sina, Baidu, Google, Microsoft, Yahoo, etc. have launched their mobile search services in China. However, there is no one company dominating this market. It is believed that before 2007, these search engine providers were dedicated to optimizing their products. Now they are focused on market domination.

To help these industry players learn the attitudes of customers and gain more customers and trust from advertisers, In-Stat carried out a web-based survey in March 2007.

This report is based on data from 725 respondents, 444 (61.2%) of which had not used mobile search and 281 (38.8%) who are existing users.

In the existing user survey portion, the characteristics of existing users are analyzed first, followed by their degree of satisfaction and their usage behaviors, such as usage frequency and influencing factors, favorite information category, preferred search engines, etc.

In the potential user survey part of this report, we studied the usage constraints, interest levels and influencing factors, favorite information category, preferred search engines, etc.

Table of Contents

Executive Summary
Introduction
Survey Demographics
Survey Results: Existing Users Survey; Potential User Survey
Conclusions: Methodology
List of Tables: Table 1. Profile of Existing Users of Mobile Search; Table 2. Comparison Between Existing Users and Potential Users, by Age
List of Figures: Figure 1. Age of Respondents; Figure 2. Personal Monthly Income of Respondents; Figure 3. Respondents’ Monthly Spending on Value-added Services; Figure 4. Wireless Service Brand of Respondents; Figure 5. Respondents’ Service Brand, by Monthly Mobile Value-added Services Spending; Figure 6. Respondents’ Attitude to New Technology; Figure 7. How Much of Your Time is Spent on Business Travel per Year?; Figure 8. Have You Used Mobile Search?; Figure 9. Respondents’ Usage of Mobile Search, by Attitude Toward New Technology; Figure 10. Satisfaction Rate for Mobile Search; Figure 11. Which Aspects of the Mobile Search Services are You Unsatisfied With?; Figure 12. Respondents’ Mobile Search Monthly Usage Frequency; Figure 13. Respondents’ Monthly Usage Frequency, by Age; Figure 14. Respondents’ Monthly Usage Frequency, by Time Spent for Business Travel; Figure 15. Respondents’ Favorite Content Category; Figure 16. Respondents’ Preferred Mobile Search Engine; Figure 17. Why Don’t You Use Mobile Search?; Figure 18. Interest Level in Mobile Search Among Respondents Not Currently Using; Figure 19. Interest Level in Mobile Search, by Age Among Respondents Not Currently Using; Figure 20. Interest Level in Mobile Search, by Time Spent for Business Travel; Figure 21. Preferred Content Categories of Potential Users; Figure 22. Preferred Internet Brands for Mobile Search—Potential Users

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