HDTV in China: Devices Before Service

Executive Summary

Methodology

China HDTV Market Overview

Legislative Environment

Technology Environment

HDTV Standard

Compression

Bandwidth

Other Technologies Related to HDTV

Optical Storage

HDTV Ecosystem

HDTV Service Value Chain

HDTV Equipment Market

HDTV Market Demand and Consumer Behavior Analysis

Demand for HDTV Service and Content

Demand for HDTV Equipment

Market Trend Analysis

HD-STBs

Market Drivers

Market Barriers

HD-DVD

Market Drivers

Market Barriers

Market Forecast

HDTV Service Market Forecast

HDTV Equipment Market Forecast

HDTV Sets

HDTV Set-Top Boxes

Next-Generation Optical Disc Player

Profiles

HDTV Vendors

Sony

Toshiba

Sharp

Samsung

Skyworth

HD STB Vendors

Motorola

Coship

SVA

HD Versatile Disc Player Vendors

Sony

Toshiba

Shinco

Related In-Stat Reports

List of Tables

Table 1. TV Standard Comparison

Table 2. Comparison of Compression Schemes

Table 3. Comparison of Versatile Disc Technologies

Table 4. HDTV STB Price Trend, 2006-2011 (US$)

Table 5. HDTV Subscriber Forecast, 2006-2011 (in Thousands)

Table 6. HDTV Service Revenue Forecast, 2006-2011 (US$ in Millions)

Table 7. HDTV Shipment Forecast, 2006-2011 (in Thousands)

Table 8. HDTV Installed-Base Forecast, 2006-2011 (in Thousands)

Table 9. HDTV Revenue Forecast, 2006-2011 (US$ in Millions)

Table 10. HDTV STB Shipment Forecast, 2006-2011 (in Thousands)

Table 11. HDTV STB ASP Forecast, 2006-2011 (US$)

Table 12. HDTV STB Revenue Forecast, 2006-2011 (US$ in Millions)

Table 13. Next-Generation Optical Disc Player Forecast, 2006-2011 (in Thousands)

List of Figures

Figure 1. HDTV Subscriber Forecast, 2006-2011 (in Thousands)

Figure 2. Geographic Regions of Survey Respondents

Figure 3. Monthly Income of Respondents (US$)

Figure 4. HDTV Service Value Chain

Figure 5. Are You Interested in HDTV?

Figure 6. Do You Understand What HDTV Is?

Figure 7. Have You Watched HDTV, and How Interested in it Are You?

Figure 8. Which of the Following Sources of HDTV Content Are You Familiar With?

Figure 9. Which of the Following Sources Will You Choose?

Figure 10. Which Category of Content Do You Like Most?

Figure 11. How Much Would You Prefer to Spend on HDTV Programming Monthly (US$)?

Figure 12. Expected Spending on HDTV Programming vs. Monthly Income (US$)

Figure 13. When Do You Plan to Purchase Your Next TV?

Figure 14. What is the Size of the TV You Plan to Purchase?

Figure 15. Desired TV Size vs. Monthly Income (US$)

Figure 16. Desired TV Size vs. Size of Residence

Figure 17. How Much Would You Spend on an HDTV STB (US$)?

Figure 18. How Much Would You Spend on an HD-Capable DVD Player (US$)?

Figure 19. LCD TV Price Trend, 2006-2011 (US$)

Figure 20. HDTV Total Bundle Cost Forecast, 2006-2011 (US$)

Figure 21. HDTV Service ARPU Forecast, 2006-2011 (US$)

Figure 22. Total HDTV Content Supply Forecast, 2006-2011 (in Hours)

Figure 23. Number of HDTV Channels Offered, 2006-2011

Figure 24. HDTV Subscriber Forecast, 2006-2011 (in Thousands)

Figure 25. HDTV Total Bundle Cost Forecast, 2006-2011 (US$)

Figure 26. HDTV Service ARPU Forecast, 2006-2011 (US$)

Figure 27. HDTV Service Revenue Forecast, 2006-2011 (US$ in Millions)

Figure 28. HDTV Shipment Forecast, 2006-2011 (in Thousands)

Figure 29. HDTV Installed-Base Forecast, 2006-2011 (in Thousands)

Figure 30. HDTV Revenue Forecast, 2006-2011 (US$ in Millions)

Figure 31. HDTV STB Shipment Forecast, 2006-2011 (in Thousands)

Figure 32. HDTV STB ASP Forecast, 2006-2011 (US$)

Figure 33. HDTV STB Revenue Forecast, 2006-2011 (US$ in Millions)

Figure 34. Next-Generation Optical Disc Player Forecast, 2006-2011 (in Thousands)

Figure 35. ASP Forecast for EVD and HVD, 2006-2011 (US$)

Figure 36. Revenue Forecast for EVD and HVD, 2006-2011 (US$ in Millions)