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Global Digital TV Market—LCD TVs Continue to Lead the Way

Product Type: Market Research Report
Published by: In-Stat
Published: August 2007
Product Code: R97-2882
Description
In this report In-Stat briefly explores the digital terrestrial environment around the world and then discusses feature sets in DTVs: including tuner integration, digital cable tuners, networking, connections, recording and storage, and audio characteristics. The forecast section includes primary data that addresses some of the feature sets and consumer perceptions of the DTV market. The forecasts cover North America, Europe, Asia, and the rest of the world (ROW).

The digital TV market, as a whole, is expected to eclipse 144 billion units in 2011 with a 16.3% CAGR starting in 2006. Total revenue is expected to reach US$76.7 billion in 2011, rising from US$71.1 billion in 2006 (1.52% CAGR), although falling from a US$81.0 billion high in 2007. The revenue is expected to fall as a result of increased pricing pressures.

Helping to drive the analytical process is seven surveys that were conducted around the world, covering six countries and spanning three regions: North America (US - 2 surveys), Europe (UK, France and Germany) and Asia (Japan and Korea). This data includes interest and valuation in HDTV and additional feature sets like networking.
Table of Contents
Executive Summary

Introduction

DTV Standards

ATSC

DVB-T

ISDB-T

China

Analog Terrestrial Broadcast Cutoff Dates

The Americas

Europe

Asia

Rest of World

Features

Tuner Integration

Digital Cable Tuners

Networking

Wireless

Connections

Recording and Storage

Audio Characteristics

Forecasts

Domestic (US) and International Surveys

North America

Europe

Asia/Pacific

Rest of World

DTV Silicon

Bill of Materials

Methodology

Related In-Stat Reports

List of Tables

Table 1. Total DTV Unit Shipments (Units in Thousands)

Table 2. Total DTV Revenue (US$ in Millions)

Table 3. HDTV Ownership—US Respondents

Table 4. HDTV Ownership—International Respondents

Table 5. Number of TVs in TV Household—US Respondents

Table 6. Number of TVs in TV Household—International Respondents

Table 7. Number of TVs Receiving Terrestrial Signals—US Respondents

Table 8. Number of TVs Receiving Terrestrial Signals—International Respondents

Table 9. Interest in TVs with Integrated STB Features (Cable and Satellite)—US Respondents

Table 10. US Respondents Valuation of Integrated Cable/Satellite STB Functionality in TVs

Table 11. Interest in Purchasing a High Definition TV—US Respondents

Table 12. Interest in Purchasing a High Definition TV—International Respondents

Table 13. US Respondents Willingness to Pay for an HDTV

Table 14. Interest in Watching Video Stored on PC on the TV via a PVR/DVR or STB DVR—US Respondents

Table 15. Interest in Watching Video Stored on a PC on the TV via a PVR/DVR or STB DVR—International Respondents

Table 16. Interest in Purchasing a Media Server or Media Center for an Entertainment System

Record TV Programming and Sharing This Content and Any Videos Stored on the PC to Other TVs—US Respondents

Table 17. Interest in Storing Digital Video Files on the PC and Streaming the Video over a Home Network to a TV in Another Room—US Respondents

Table 18. DTV Unit Shipments North America (Units in Thousands)

Table 19. DTV ASP North America (US$)

Table 20. DTV Revenue North America (US$ in Millions)

Table 21. DTV Unit Shipments Europe (Units in Thousands)

Table 22. DTV ASP Europe (US$)

Table 23. DTV Revenue Europe (US$ in Millions)

Table 24. DTV Unit Shipments Asia (Units in Thousands)

Table 25. DTV Unit Shipments Japan (Units in Thousands)

Table 26. DTV ASP Asia (US$)

Table 27. DTV Revenue Asia (US$ in Millions)

Table 28. DTV Revenue Japan (US$ in Millions)

Table 29. DTV Unit Shipments ROW (Units in Thousands)

Table 30. DTV ASP ROW (US$)

Table 31. DTV Revenue ROW (US$ in Millions)

Table 32. Bill of Material for a 32" LCD TV

Table 33. Additions for ATSC HDTV Tuner

Table 34. Additions for CableCARD

Table 35. Additions for 1080p

Table 36. Additions for DVB-T DTV Tuner

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