PMPs Don't Draw Enough Interest From Potential Users in China

Portable media players are an emerging product, and there is some dispute as to how successful they will be. Do consumers really need an all-in-one device? Can PMPs make a wave in the same way that MP3 players did? To understand the PMP market, In-Stat conducted an online survey in March 2007 of 733 users drawn from a dynamic panel of about 1.2 million Internet users in mainland China. The survey was comprised of two parts: questions for PMP users and for non-PMP users. For current PMP users, In-Stat wanted to know what kinds of PMP they were using, how often they used them, what they used them for, where they obtained video files, what problems they had experienced with their players, and what expectations they had for future players. For non-PMP users, In-Stat researched their attitudes toward PMPs, why they did not own one, whether they had plans to purchase one in the future and, if so, what kind of PMP they planned to purchase. In-Stat then conducted a comprehensive and penetrating analysis of consumer usage and attitudes toward PMPs. The report will prove useful to current PMP makers and other companies that want to jump into the PMP market. In addition, IC vendors can learn more about what PMP features users prefer.

Executive Summary

Respondent Profiles

Respondent Age

Monthly Income

Education

Attitudes to Technology

Current-User Analysis

Weekly Usage

Preferred Applications

Sources of Content

Storage Type

User Comments

Problems

Functions Needed

Screen Size

Purchase Plans

Willingness to Pay

Potential-User Analysis

PMP Recognition

Reasons for Not Owning

Plan to Purchase

Key Success Factor (KSF) Analysis

Preferred Price

Preferred Storage Type

Preferred Brand

Methodology

Related In-Stat Reports

List of Figures

Figure 1. Respondent Age

Figure 2. Respondent Monthly Income (US$)

Figure 3. Respondent Education

Figure 4. Respondent Attitudes to Technology

Figure 5. How Often Do You Use Your PMP?

Figure 6. What Do You Most Often Use Your PMP For?

Figure 7. What Are Your Sources of PMP Video Content?

Figure 8. What Type of Storage Does Your PMP Use?

Figure 9. How Useful Is Your PMP?

Figure 10. What Problems Do You Have With Your PMP?

Figure 11. What Functions Would You Like PMPS to Have?

Figure 12. Does Your PMP Have a 3.5-Inch or Larger Screen?

Figure 13. When Do You Plan on Purchasing One Big-screen PMP?

Figure 14. How Much Are You Willing to Pay for One (US$)?

Figure 15. Have You Ever Heard of PMPs?

Figure 16. Why Do You Not Currently Own One?

Figure 17. Would You Consider Purchasing a PMP?

Figure 18. What Are Your Most Important Criteria for Purchasing a PMP?

Figure 19. How Much Are You Willing to Pay for a PMP (US$)?

Figure 20. Which Kind of Storage Would You Prefer?

PMP, video, music, TV, flash, hdd, screen, gps, player, media, portable