Digital Radio Market Growth Advances Worldwide: Industry Report

Digital Radio Market Growth Advances Worldwide

Product Type: Market Research Report
Published by: In-Stat
Published: October 2007
Product Code: R97-2992

Description

In 2006, the worldwide market for digital radio receivers reached nine million unit shipments, representing a 61% growth rate over 2005. Satellite radio continues to be the pervasive form of digital radio in the US, with satellite radio receiver shipments expected to outpace terrestrial HD Radio receiver shipments again in 2007. In other markets, most notably in the UK, terrestrial Digital Audio Broadcasting (DAB) is driving digital radio shipments.

In-Stat’s latest primary research data shows that 57% of respondents were aware of HD Radio in 2005. In 2007, this percentage jumped significantly to 77% of respondents. While satellite radio remains the leading platform for digital radio in the US, In-Stat believes that this increased consumer awareness of HD Radio will be a primary driver of HD Radio receiver shipment growth. Additional factors contributing to worldwide market growth include falling receiver prices, an increase in the amount of digital programming, increased digital radio promotion and advertising, and the enhanced functionality of digital radio receivers.

In-Stat’s latest report, Digital Radio Market Growth Advances Worldwide (#IN0703457ID), contains five-year unit shipments, ASP, and revenue forecasts for digital terrestrial and satellite radios. The forecasts are provided for the Americas, Europe, and Asia. A US satellite radio subscriber forecast, as well as primary research data from a recent survey of US consumers, is also included.

Table of Contents

Executive Summary
Introduction
Digital Audio Broadcasting: HD Radio; Eureka 147; ISDB-T; S-DARS; DMB
Digital Radio Developments, by Country: Europe; Asia; North America
Worldwide Digital Radio Forecast: Digital Radio in Europe; Digital Radio in Asia; Digital Radio in the Americas; Forecast Assumptions; Conservative versus Aggressive
US Consumer Survey Results: Radio Listening Environment, Home vs. Car; Digital Radio Familiarity; Reasons for Owning or Not Owning a Satellite Radio Receiver; Reasons for Owning or Not Owning an HD Radio Receiver; Digital Radio Receiver Purchase Intentions
Digital Radio Suppliers: Frontier Silicon; NXP; STMicroelectronics; Texas Instruments
Methodology: Technology Adoption Panel (TAP) Survey
Related In-Stat Reports
List of Tables: Table 1. Digital Radio Market in Europe (Units in Thousands; $US in Millions); Table 2. Digital Radio Market in Asia (Units in Thousands; $US in Millions); Table 3. US Satellite Radio Subscribers (Units in Thousands); Table 4. Digital Radio Market in the Americas (Units in Thousands; $US in Millions)
List of Figures: Figure 1. Worldwide Shipments of Digital Terrestrial and Satellite Radio Receivers, 2004 to 2011 (Units in Thousands); Figure 2. Average Number of Hours of Radio Listening Per Week, By Environment, 2005 vs. 2006 vs. 2007; Figure 3. Familiarity with Digital Terrestrial Radio (HD Radio), 2005 vs. 2006 vs. 2007; Figure 4. Familiarity with Satellite Radio, 2005 vs. 2006 vs. 2007; Figure 5. Top Five Reasons for Purchasing a Satellite Radio Receiver (Multiple Responses Allowed); Figure 6. Top Five Reasons for Not Owning a Satellite Radio Receiver (Multiple Responses Allowed); Figure 7. Top Five Reasons for Not Owning an HD Radio Receiver (Multiple Responses Allowed); Figure 8. Interest in Buying a Digital Radio Receiver

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