World Report on Digital Terrestrial Set Top Boxes

Executive Summary

Europe, Still the Largest Terrestrial Market

Countries with DVB-T on the Air

European Union Countries Supporting DVB-T

Western Europe

France

Germany

Italy

Spain

United Kingdom

Others

Central/Eastern Europe

Albania

Czech Republic

Estonia

Hungary

Lithuania

Poland

Russian Federation

Ukraine

Asia/Pacific, Middle East, Africa, and Latin America (DVB-T, ISDB-T, and DMB-T)

DVB-T

Australia

Middle East and Africa

Others (Taiwan, Singapore, India, ASEAN Member Nations, Uruguay)

ISDB-T Providing Services in Japan and Abroad

Brazil

China DMB-T

ATSC

North America

South Korea

Latin America

Forecasts of Digital Terrestrial Set Top Boxes, by Region and Category

North America, by Category

Subsidy Program

Forecasts for STB Value at Retail Level

Europe, by Category

UK, by Category

Italy, by Category

Germany, by Category

France, by Category

Spain, by Category

Scandinavia, by Category

Denmark

Finland

Iceland

Norway

Sweden

Other Markets in Europe, by Category

Europe DVB-T Summary, by Category

Asia/Pacific by Category

ROW

Value of Semiconductors and Components

Basic DTT Set Top Box Features

Demultiplex MPEG Transport Streams

Successfully Decode and Display Individual TV Programs

Provide Stereo or Surround Sound Audio Outputs

Permit Enhanced Functions, Such as Electronic Program Guides

Provide Optional Conditional Access for Pay TV

More Features for HDTV and Dolby Digital

Decode High-Definition Television Program Streams

Provide Analog High-Definition Output Signals

Provide Optional Dolby Digital Multichannel Audio Outputs

HDMI Set to Replace Digital Video Interface, or DVI, as Well as Analog Component Y Pr Pb

Block Diagram of DTT Set Top Box

Integrated TV Sets Use the Same Basic Blocks

Standard-Definition Component Value

Standard-Definition DTT STB Component Value

High-Definition Component Value

High-Definition DTT STB Component Value

Methodology

Related In-Stat Reports

List of Tables

Table 1. Aggregate of DTT STB Shipments and Revenue Forecasts

Table 2. European Countries with DVB-T Broadcasts

Table 3. TV Landscape in France

Table 4. TV Landscape in Germany

Table 5. TV Landscape in Italy

Table 6. TV Landscape in Spain

Table 7. TV Landscape in the UK

Table 8. Number of TVs in NA Households

Table 9. Number of Terrestrial TVs in NA Households

Table 10. US Terrestrial Landscape (2007-2009)

Table 11. Set Top Box Forecast North America (Units in Thousands)

Table 12. ATSC Set Top Box Forecast North America (Units in Thousands)

Table 13. Converter Box Forecast North America (Units in Thousands)

Table 14. ASP ATSC Set Top Box in North America (US$)

Table 15. Annual Value of Digital Terrestrial Set Top Box Shipments—North America (US$ in Millions)

Table 16. Number of TVs in Household—International Respondents

Table 17. Number of TVs on Terrestrial Platform—International Respondents

Table 18. Set Top Box Forecast United Kingdom (Units in Thousands)

Table 19. Set Top Box Forecast Italy (Units in Thousands)

Table 20. Set Top Box Forecast Germany (Units in Thousands)

Table 21. Set Top Box Forecast France (Units in Thousands)

Table 22. Set Top Box Forecast Spain (Units in Thousands)

Table 23. Set Top Box Forecast Scandinavia (Units in Thousands)

Table 24. Central/Eastern Europe and Other Western Europe Set Top Box Total Forecast (Units in Thousands)

Table 25. Set Top Box Forecast Other Europe (Units in Thousands)

Table 26. Set Top Box Forecast Europe (Unit in Thousands)

Table 27. ASP DVB-T Europe (US$)

Table 28. Annual Value of Digital Terrestrial Set Top Box Shipments—Europe (US$ in Millions)

Table 29. Set Top Box Forecast Asia/Pacific (Units in Thousands)

Table 30. Set Top Box Forecast by Standard (Asia/Pacific) (Units in Thousands)

Table 31. ASP Asia/Pacific (US$)

Table 32. Annual Value of Digital Terrestrial Set Top Box Shipments—Asia/Pacific (US$ in Millions)

Table 33. Set Top Box Forecast ROW (Units in Thousands)

Table 34. ASP ROW (US$)

Table 35. Annual Value of Digital Terrestrial Set Top Box Shipments—ROW (US$ in Millions)

Table 36. Example Bill-of-Materials for Standard-Definition Terrestrial Set Top Box (Semiconductors, Circuit Boards, Components and Licensing Fees, “Typical” Average Selling Price [ASP] for Components, by Year)

Table 37. Component Value of Standard-Definition DTT Set Top Boxes (Annual Value by Category, US$ in Millions, Annual Growth Rate in Percent)

Table 38. Example Bill-of-Materials for High-Definition Terrestrial Set Top Box (Semiconductors, Circuit Boards, Components and Licensing Fees, “Typical” Average Selling Price [ASP] for Components, by Year)

Table 39. Component Value of High-Definition DTT Set Top Boxes (Annual Value by Category, US$ in Millions, Annual Growth Rate in Percent)

List of Figures

Figure 1. US Respondents’ Awareness of the Impending Analog Switch Off in the US

Figure 2. British Analog Terrestrial TV Base (Units in Thousands)

Figure 3. Italian Analog Terrestrial TV Base (Units in Thousands)

Figure 4. French Analog Terrestrial TV Base (Units in Thousands)

Figure 5. Spanish Analog Terrestrial TV Base (Units in Thousands)

Figure 6. DTT Tuner and Demodulator Section

Figure 7. DTT MPEG-2 Decoder and Video/Audio Output