Product Type: Market Research Report
Published by: In-Stat
Published: November 2007
Product Code: R97-3007Description In-Stat's January 2007 Business Network Telecom Trends Survey questioned over 300 decision-makers from US enterprise firms with 1,000+ employees about their perceptions of seven positive attributes or capabilities that the major telecom providers do or do not possess.
The seven statements regarding the four major telecom providers' (AT&T, Verizon, Sprint, and Qwest) capabilities were as follows:
- Provider is financially stable.
- Provider shows strong support and customer care.
- Provider has high quality products and services.
- Provider has a strong international networking capability.
- Provider has a secure network.
- Provider has products and services to meet future needs.
- Provider is an innovator.
AT&T and Verizon received either the highest or second-highest response rates for all of the positive capabilities included in the survey. As a result, the two companies have set themselves apart as the class of the telecom providers to the enterprise market. Enterprise decision-makers' perceptions of Sprint's and Qwest's capabilities were consistently lower. In Qwest's case especially, perceptions of this company were often significantly lower than perceptions of AT&T's and Verizon's capabilities in this crucial market.Table of Contents - AT&T and Verizon Perceived as the Top Enterprise Carriers
- The Best-Known Carriers Get the Highest Marks
- Verizon Was the Most Financially Stable Provider
- Providers Get Relatively Low Customer Care Response Rates
- Verizon and AT&T Lead With Quality Products and Services
- Respondents View AT&T as the Strongest International Provider
- AT&T and Verizon Perceived as Having Secure Networks
- AT&T and Verizon Most Likely to Have Enterprise Products and Services for the Future
- Verizon Most Likely to be Perceived as an Innovator
- Related In-Stat Reports
- Methodology
- List of Tables
- Table 1. Summary Table of Enterprise Respondents’ Perceptions of Carriers’ Capabilities
- Table 2. All Enterprise Sizes More Familiar with AT&T’s Products and Services
- Table 3. 10K+-Employee Firms Find AT&T the Most Financially Stable
- Table 4. Enterprise Customer Care Slides as Size of Firm Grows
- Table 5. Verizon and AT&T Tops in Quality Products and Services
- Table 6. AT&T’s International Leadership Evident in all Enterprise Firm Sizes
- Table 7. Two-Thirds of Enterprises Perceive AT&T’s and Verizon’s Networks as Secure
- Table 8. Roughly Only 60% Perceive Verizon and AT&T as Providers for Future Needs
- Table 9. 10K+-Employee Firms Less Likely to View Providers as Innovators
- List of Figures
- Figure 1. Percentage of Respondents Familiar with Provider’s Products or Services
- Figure 2. Enterprise Respondents Find Verizon the Most Financially Stable Provider
- Figure 3. Customer Care is an Issue at the Enterprise Level
- Figure 4. Verizon and AT&T Lead With Quality Products and Services
- Figure 5. AT&T Has Significant Lead in International Capabilities
- Figure 6. AT&T and Verizon Lead in Security of Network
- Figure 7. Verizon and AT&T Most Likely Providers of Future Products and Services
- Figure 8. Verizon Most Likely to be Perceived as an Innovator
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