Product Type: Market Research Report
Published by: In-Stat
Published: December 2007
Product Code: R97-3012Description In-Stat's January 2007 Business Network Telecom Trends Survey questioned 145 decision-makers from US SOHO business firms with 1 to 4 employees about their perceptions of seven positive attributes, or capabilities, the major telecom providers do, or do not possess.
The seven statements regarding the four major telecom providers'—AT&T, Verizon, Sprint, and Qwest—capabilities were as follows:
- Provider is financially stable.
- Provider shows strong support and customer care.
- Provider has high quality products and services.
- Provider has a strong international networking capability.
- Provider has a secure network.
- Provider has products and services to meet future needs.
- Provider is an innovator.
AT&T and Verizon received either the highest or second-highest response rates for all of the positive capabilities included in the survey, setting themselves apart as the leading telecom providers to the SOHO business market.
Included in this report are two data points for each of the above seven provider capabilities: A graph representing overall SOHO business decision-makers' responses showing the percentage that agreed with the provider's capability. For example, 65% of all SOHO business respondents agreed that Verizon is financially stable. Also included is similar data broken down comparing responses from SOHO respondents to respondents from the total US business market.Table of Contents - Verizon’s SOHO Products and Services Perceived to be the Best
- The Best-Known Carriers Perceived as Industry Leaders
- AT&T and Verizon the Most Financially Stable Providers
- Providers Get Relatively Low Customer Care Response Rates
- Verizon Leads with Quality Products and Services
- Respondents View AT&T as the Strongest International Provider
- More Than Half Perceive AT&T as Having a Secure Network
- Verizon Most Likely to Have SOHO Products and Services for the Future
- Verizon Most Likely to be Perceived as an Innovator
- Related In-Stat Reports
- Methodology
- List of Tables
- Table 1. Summary Table of SOHO Business Respondents’ Perceptions of Carriers’ Capabilities
- Table 2. Verizon’s and AT&T’s Products and Services the Most Familiar
- Table 3. SOHO Firms Less Likely than Total US to Find Providers Financially Stable
- Table 4. SOHO Firms Less Likely than Total US to Agree that Providers Show Strong Customer Care
- Table 5. Verizon Tops in Quality Products and Services
- Table 6. AT&T’s International Leadership Evident
- Table 7. SOHO Confidence of Providers’ Network Security Lower than Total US Confidence
- Table 8. Respondents Agree that Verizon is the Best Provider for Future Needs
- Table 9. Verizon Most Likely Carrier to be Perceived as an Innovator
- List of Figures
- Figure 1. Percentage of Respondents Familiar with Provider’s Products or Services
- Figure 2. SOHO Business Respondents Find AT&T and Verizon the Most Financially Stable
- Figure 3. Customer Care is an Issue at the SOHO Level
- Figure 4. Verizon Leads With Quality SOHO Products and Services
- Figure 5. AT&T Perceived as Leader in International Capabilities
- Figure 6. AT&T Leads in Security of Network
- Figure 7. Verizon Most Likely SOHO Provider for the Future
- Figure 8. Verizon Most Likely to be Seen as an Innovator
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