Product Type: Market Research Report
Published by: In-Stat
Published: December 2007
Product Code: R97-3013Description In-Stat's January 2007 Business Network Telecom Trends Survey questioned 314 decision-makers from US small business firms with 5 to 99 employees about their perceptions of seven positive attributes, or capabilities, the major telecom providers do, or do not possess.
The seven statements regarding the four major telecom providers'—AT&T, Verizon, Sprint, and Qwest—capabilities were as follows:
- Provider is financially stable.
- Provider shows strong support and customer care.
- Provider has high quality products and services.
- Provider has a strong international networking capability.
- Provider has a secure network.
- Provider has products and services to meet future needs.
- Provider is an innovator.
AT&T and Verizon received either the highest or second-highest response rates for most of the positive capabilities included in the survey, setting themselves apart as the class of telecom providers to the small business market.
Included in this report are two data points for each of the above seven provider capabilities: A graph representing overall small business decision-makers' responses showing the percentage that agreed with the provider's capability. For example, 70% of all small business respondents agreed that AT&T is financially stable. Also included is similar data broken down into the four small business size-of-business sub-segments that In-Stat covers.Table of Contents - Verizon and AT&T Perceived as the Top Carriers for Small Firms
- The Best-Known Carriers Perceived as Industry Leaders
- AT&T Was the Most Financially Stable Provider
- Providers Get Relatively Low Customer Care Response Rates
- Verizon Leads with Quality Products and Services
- Respondents View AT&T as the Strongest International Provider
- AT&T and Verizon Most Likely to be Perceived as Having Secure Networks
- AT&T and Verizon Most Likely to Have Products and Services for the Future
- Verizon Most Likely to be Perceived as an Innovator
- Conclusion
- Related In-Stat Reports
- Methodology
- List of Tables
- Table 1. Summary Table of Small Business Respondents’ Perceptions of Carriers’ Capabilities
- Table 2. All Small Business Sizes More Familiar with AT&T’s Products and Services
- Table 3. All Sub-Segments View AT&T and Verizon as the Most Financially Stable
- Table 4. Small Business Customer Care Scores are Woefully Low
- Table 5. AT&T Products and Services Favored by Largest Firms
- Table 6. AT&T’s International Leadership Evident in all Small Business Firm Sizes
- Table 7. Half of Small Businesses Perceive AT&T’s and Verizon’s Networks as Secure
- Table 8. Verizon and AT&T Most Likely to Meet Future Needs of Small Businesses
- Table 9. AT&T’s Perception as an Innovator Decreases as Size of Firm Increases
- List of Figures
- Figure 1. Percentage of Respondents Familiar with Provider’s Products or Services
- Figure 2. Small Business Respondents Find AT&T and Verizon the Most Financially Stable
- Figure 3. Customer Care is an Issue at the Small Business Level
- Figure 4. Verizon Leads With Quality Products and Services
- Figure 5. AT&T Has Significant Lead in International Capabilities
- Figure 6. AT&T and Verizon Lead in Security of Network
- Figure 7. AT&T and Verizon Most Likely Providers for the Future
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