Product Type: Market Research Report
Published by: In-Stat
Published: January 2008
Product Code: R97-3061Description The report is based on a recent survey conducted by In-Stat, which included 1,007 respondents in seven cities. These respondents were used to gauge the current ownership of various Consumer Electronics (CE) goods and also to understand future purchases.
The report helps to evaluate the market potential of various CE goods, giving insight on the timing of purchases and the budget customers have in mind for each of these products. It also provides insight on customers’ preferences in purchasing these items.
Desktop PCs will continue to be the growth engine of CE products in India, followed by others like digital cameras, DVD/VCD/DVR, and MP3s. Easily available financing can result in faster purchases, high-end purchases, or more purchases among Indians.
As the prices of CE goods fall and they become more affordable, the market will experience significant growth.Table of Contents
Executive Summary
Introduction
Overview of Consumer Electronics in India
Ownership of Consumer Electronics in India
Intentions to Purchase Consumer Electronics in the Next Two Years
Respondents Who Intended to Purchase Just One Product in the Next Two Years
Time Frame to Purchase MP3 Player
Planned Expenditure on MP3 Player
Time Frame to Purchase DVD/VCD/DVR
Planned Expenditure on DVD/VCD/DVR
Time Frame to Purchase Color TV
Planned Expenditure on Color TV
Time Frame to Purchase Digital Camera
Planned Expenditure on Digital Camera
Time Frame to Purchase Desktop PC
Planned Expenditure on Desktop PC
Time Frame to Purchase Notebook PC
Planned Expenditure on Notebook PC
Time Frame to Purchase Camcorder
Planned Expenditure on Camcorder
Priority of Purchase
Annual Spending on Consumer Electronics
Effect of Finance/Loan on Purchasing Pattern
Survey Demographics
Conclusion
Methodology
Related In-Stat Reports
List of Tables
Table 1. Products Owned by the Respondents
Table 2. Products Intended to Purchase Within the Next Two Years
Table 3. Intention to Purchase Just One CE Product Within the Next Two Years
Table 4. Time Frame to Purchase MP3 Player
Table 5. Money Willing to Spend on MP3 Player
Table 6. Time Frame to Purchase MP3 DVD/VCD/DVR
Table 7. Money Willing to Spend on DVD/VCD/DVR
Table 8. Time Frame to Purchase Color TV
Table 9. Money Willing to Spend on Color TV, Mean = US$191
Table 10. Time Frame to Purchase Digital Camera
Table 11. Money Willing to Spend on Digital Camera
Table 12. Time Frame to Purchase Desktop PC
Table 13. Money Willing to Spend on Desktop PC
Table 14. Time Frame to Purchase Notebook PC
Table 15. Money Willing to Spend on Notebook PC
Table 16. Time Frame to Purchase Camcorder
Table 17. Money Willing to Spend on Camcorder
Table 18. Intentions to Purchase in the Next 12 Months
Table 19. First Priority of Purchase for Respondents
Table 20. Second Priority of Purchase for Respondents
Table 21. Third Priority of Purchase for Respondents
Table 22. Annual Spending on Consumer Electronics, Mean = US$462
Table 23. Interest in Finance/Loan Scheme
Table 24. Purchase More Products Than Planned In Case Finance Was Available
Table 25. Purchase Higher-End Products Than Planned In Case Finance Was Available
Table 26. Purchase Products Earlier Than Planned In Case Finance Was Available
Table 27. Work Status and Monthly Salary of Respondents
Table 28. Household Monthly Income of Respondents, Mean = US$396
Table 29. Gender of the Respondents
Table 30. Marital Status of Respondents
List of Figures
Figure 1. Intentions to Purchase Within the Next Two Years
Figure 2. Products Owned by the Respondents
Figure 3. Products Intended to Purchase Within the Next Two Years
Figure 4. Intention to Purchase Just One CE Product Within the Next Two Years
Figure 5. Time Frame to Purchase MP3 Player
Figure 6. Money Willing to Spend On MP3 Player, Mean = US$100
Figure 7. Time Frame to Purchase DVD/VCD/DVR
Figure 8. Money Willing to Spend on DVD/VCD/DVR, Mean = US$89
Figure 9. Time Frame to Purchase Color TV
Figure 10. Money Willing to Spend on Color TV, Mean = US$89
Figure 11. Time Frame to Purchase Digital Camera
Figure 12. Money Willing to Spend on Digital Camera, Mean = US$210
Figure 13. Time Frame to Purchase Desktop PC
Figure 14. Money Willing to Spend on Desktop PC, Mean = US$440
Figure 15. Time Frame to Purchase Notebook PC, Mean = US$819
Figure 16. Money Willing to Spend on Notebook PC, Mean = US$819
Figure 17. Time Frame to Purchase Camcorder
Figure 18. Money Willing to Spend on Camcorder, Mean = US$499
Figure 19. Intentions to Purchase in the Next 12 Months
Figure 20. Interest in Finance/Loan Scheme
Figure 21. Respondents Age, Mean = 36
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