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Intel and AMD Adapt to a Changing PC Marketplace

Product Type: Market Research Report
Published by: In-Stat
Published: April 2008
Product Code: R97-3115
Description
In late 2008 to early 2009, notebook PC unit shipments will surpass those of desktop PCs for the first time in history, Does this mean that the desktop market is now in decline? And, are notebook PCs and other mobile form factors beginning a rapid ascension to dominating the PC market? These are just some of the crucial questions answered in this in-depth report that will drive R&D efforts as well as future fab capacities and the profitability of the world's largest semiconductor maker, Intel, and its smaller rival, AMD.

In-Stat also explores some significant industry and market trends and analyzes their respective effects on the PC microprocessor marketplace, e.g., the US and global economy, form factor shifts, evolving usage models, and software distribution channels, In-Stat also reveals how Generation "M" (those born in 1992 or later) will drive the adoption of ultra-mobile devices (UMDs), to obtain the "true" Web experience anywhere and anytime, Additionally, In-Stat explains why high-def is not the last-def and that the next-def will likely have a profound impact on microprocessor performance requirements in the future.

Finally, In-Stat examines, in detail, the strategies, products, roadmaps, fab capacities, and branding issues for both Intel and AMD, All of this leads up to In-Stat's forecast, which is broken out by PC form factor and covers both historical data from 2003 to 2007 and the forecast out to 2012.
Table of Contents
Executive Summary

Introduction

Market Dynamics

Industry and Market Factors Affecting Microprocessors

3D Web

Mobility

Changing Usage Models

The Economy

Lack of Focus on the Processor and Ineffective Branding Strategies

Changing Form Factors

Desktop

Notebook/Mobile PCs

Ultra Mobile PCs and Mobile Internet Devices

Forecast

Competition between AMD and Intel

History

Competitive Comparison: Strategies, Ecosystems, and Partnerships

Intel: Strategies

AMD: Strategies

Competitive Comparison: Product Microarchitectures

Intel Microarchitectures

AMD Microarchitectures

Competitive Comparison: PC Microprocessor Product Lines

Intel

AMD

Competitive Comparison: Complementary Products

Intel

AMD

Competitive Comparison: Platform Roadmaps

Intel

AMD

Competitive Comparison: Manufacturing Capabilities

Intel

AMD

In-Stat’s Outlook

PCs

Processor Architectures

Price Points

AMD vs. Intel

Methodology

Intel’s Wafer Capacity

Glossary

Related In-Stat Reports

Appendix

List of Tables

Table 1. Desktop and Mobile PC Growth from 2003 to 2007

Table 2. Desktop and Mobile PC Forecast from 2007 to 2012

Table 3. Intel Desktop PC Multi-Core Microprocessors

Table 4. Intel Desktop PC Single-Core Microprocessors

Table 5. Intel Desktop PC Value Microprocessors

Table 6. Intel Notebook PC Multi-Core Microprocessors

Table 7. Intel Notebook PC Single-Core Microprocessors

Table 8. AMD Desktop PC Microprocessors

Table 9. AMD Notebook PC Microprocessors

Table 10. Intel Desktop and Notebook PC Chipsets and MCH Attributes

Table 11. Intel MCH to Microprocessor and I/O Controller Hub (ICH) Matrix

Table 12. Intel Fabrication Facilities and Estimated Wafer Capacities

Table 13. Intel Assembly and Test Sites

List of Figures

Figure 1. Desktop and Mobile CPU Shipment Forecast and Growth Rates from 2003 to 2012

Figure 2. US Consumer Price Index (CPI)

Figure 3. Percentage Changes in Constant Dollar GDP for the US, China, Taiwan, India, and Korea

Figure 4. Brand Power Continuum

Figure 5. Results of In-Stat’s Branding Survey Using the Technology Adoption Panel (TAP)

Figure 6. Apple iMac, Dell XPS ONE, and Gateway One ZX190

Figure 7. Apple’s MacBook Air

Figure 8. Intel’s “Tick-Tock” Manufacturing and Microprocessor Design Cadence Model

Figure 9. AMD Useable Die Output per Product

Figure 10. Intel Core 2 Duo Block Diagram Showing Front Side Bus (FSB)

Figure 11. Intel Core 2 Extreme with P35 Express Chipset and ICH9 I/O Controller Hub

Figure 12. Internal Resources Associated with the AMD Microarchitecture and Socket F (1207)

Figure 13. AMD Phenom Quad-Core CPU (Socket AM2+)

Figure 14. AMD Athlon FX Dual-Core CPU (Socket F) and AMD Athlon X2 with 1MB L2 / Core (Socket AM2)

Figure 15. AMD Mobile CPU Socket S1 (Turion and Athlon)

Figure 16. Intel Microprocessor Public Roadmap

Figure 17. Intel Microprocessors: Performance vs. Power Consumption

Figure 18. LPIA: Moorestown Block Diagram

Figure 19. AMD’s Performance Consumer Desktop PC Microprocessor Public Product Roadmap

Figure 20. AMD’s Mainstream Consumer Desktop PC Microprocessor Public Product Roadmap

Figure 21. AMD’s Commercial Desktop PC Microprocessor Public Product Roadmap

Figure 22. AMD’s Notebook PC Microprocessor Public Product Roadmap

Figure 23. Product Adoption Model with Sales and Profits Lifecycle

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