Product Type: Market Research Report
Published by: In-Stat
Published: April 2008
Product Code: R97-3150Description On February 17, 2009, nearly 1,600 full-power TV stations in the United States will turn off their analog transmissions. This epochal event will have many far-reaching effects on the entire television market. This primer presents "talking points" and contact information to permit reporters to quickly get up to speed on a wide variety of issues related to the DTV transition.
In-Stat performed a consumer survey in late 2007 with over 1,200 respondents. They were over age 18, had a broadband Internet connection to their home, and a TV set. We asked them to rate their level of awareness of the DTV transition. Younger females had simply not yet heard of the DTV transition, most males had heard of it. Only 50 to 54-year-old males showed high awareness and are making plans. You can use this data to target your articles to appeal to the audiences of your publication.
TEN constituencies have a stake in the DTV Transition:
- US Congress, FCC, and NTIA
- US Full Power Broadcasters
- US Low Power Broadcasters
- US Consumers Who Currently Use an Antenna
- US Consumers Who Currently Get Subscription TV
- US Major Cable TV Companies
- US Smaller Cable TV Companies
- US Direct-to-Home Satellite Companies
- US TelcoTV (IPTV) Companies
- Consumer Electronics Manufacturers
Table of Contents - DTV Transition Will Have Far-Reaching Effects and Provide Dozens of Story Opportunities
- A Quick Look at Digital Terrestrial Television (DTT)
- 19.39 Megabits-per-Second (Mb/s) of Digital Data from Each DTV Station
- What a Local Digital Terrestrial TV (DTT) Station Can Deliver
- High Definition TV Comes in Two “Flavors”
- More Than One TV Program Stream, or “Multicasting”
- Electronic Program Guide (EPG) Information
- Non-Video Programming Services
- Datacasting and Digital Signage
- Mobile Video and the Proposed ATSC Mobile and Handheld Specifications
- Over-Arching Industry Website for DTV Transition
- Ten Constituencies Have a Stake in the DTV Transition
- US Congress, FCC, and NTIA
- US Full Power Broadcasters
- Radio and Television News Directors Association
- ATSC M&H and the Open Mobile Video Coalition
- US Low Power Broadcasters
- US Consumers Who Currently Use an Antenna
- NTIA Subsidized DTV Converter Boxes
- In-Stat Report About Digital Terrestrial TV Set Top Boxes
- US Consumers Who Currently Get Subscription TV
- US Major Cable TV Companies
- Cable TV is All About Allocating a Finite Number of 6-MHz-Wide Channels
- FCC Requirement for “Dual Must Carry”
- US Smaller Cable TV Companies
- In-Stat Reports About the Cable TV Industry
- US Direct-to-Home Satellite Companies
- DirecTV
- EchoStar’s DISH Network
- In-Stat Reports about Satellite TV
- US TelcoTV (IPTV) Companies
- Qwest
- Verizon FiOS
- AT&T U-Verse
- In-Stat Reports About TelcoTV
- Consumer Electronics Manufacturers
- CEA Leading the Industry for Informing Consumers About DTV Transition
- In-Stat Reports about Consumer Electronics
- Links to Reed Business Information Sites
- Links to Consumer Electronic Product Reviews and Blogs
- Links to Industry Associations
- Technical Issues Pertaining to NTIA Subsidized Set Top Boxes
- Major US Television Station Group Owners
- List of Tables
- Table 1. Components of AT&T Bundles that Include Wireless
- Table 2. Cable Joint Venture Subscribers and US Market Share
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