Satellite TV in China: Potential US$4 Billion Receiving Device Market by 2012:

Satellite TV in China: Potential US$4 Billion Receiving Device Market by 2012

Product Type: Market Research Report
Published by: In-Stat
Published: January 2009
Product Code: R97-3312

Description

On June 9, 2008, the Zhongxing-9 broadcasting satellite was launched from the Xichang Satellite Launch Center in southwestern China. The satellite was used for live television broadcasts prior to the Beijing Olympic Games.

The Zhongxing-9 satellite uses China's home-grown broadcasting standard, ABS-S, and broadcasts 48 standard-definition and high-definition channels to those areas of central and western China that cable TV cannot reach.

As of now, there are over 100 million cable TV subscribers in China. Almost 30 million of these received cable via the State Administration of Radio, Film, and Television (SARFT) policy of whole system shift; however, there remain about 200 million households with a TV set but no cable connection; these currently receive TV signals via analog terrestrial transmission or illegal satellite STB and antennae; as such, the launch of Zhongxing-9 should generate a huge market for satellite receiving systems and their related chipsets.

Table of Contents

Executive Summary: Definitions
Huge Potential for Satellite TV: China’s Potential Market
Government Promoting Home-Grown Satellite TV Technology: Standard, ABS-S; Regulation 129 to be Revised
Value Chain and Main Players: Exclusive Satellite Operators; Content Integrators, Traditional TV Integrators; Ground Operators Still to be Established; STB Manufacturers; STB Chip Suppliers
Business Model Evolution
Market Drivers and Barriers: Market Drivers; Market Barriers
Viewing Household and STB Shipment Forecasts
Methodology
Glossary
Related In-Stat Reports
List of Tables: Table 1. Satellite TV Viewing Household Forecast, 2008-2012 (Households in Millions); Table 2. Satellite TV STB Shipment Forecast, 2008-2012 (Shipments in Millions)
List of Figures: Figure 1. Satellite TV Viewing Household Forecast, 2008-2012 (Households in Millions); Figure 2. Zhongxing-9 Satellite Coverage in China; Figure 3. Value Chain of Satellite TV Industry; Figure 4. ABS-S STB by Coship; Figure 5. ABS-S STB by Yinhe; Figure 6. Diagram for Availink’s ABS-S Chipset; Figure 7. NationalChip Chipset; Figure 8. Goke Technologies Chipset; Figure 9. Cost Comparison Between Cable and Satellite (US$); Figure 10. Satellite TV Viewing Household Forecast, 2008-2012 (Households in Millions); Figure 11. Satellite TV STB Shipment Forecast, 2008-2012 (Shipments in Millions)

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