Adopting Digital Rights Information Management: Industry Report

Adopting Digital Rights Information Management

Product Type: Market Research Report
Published by: In-Stat
Published: June 2009
Product Code: R97-3379

Description

The battle between digital entertainment content protection and content usage has been heating up. Copy protection, watermarks, digital fingerprinting, and conditional access are all technologies used to enforce copyright protection. Yet, attempting to stop the 12 billion illegal P2P downloads occurring annually in the US is being called pointless. What is needed is a new approach to monetizing digital content.

This research briefing provides a detailed examination of the shift from content protection to a two-pronged strategy that involves digital rights information management, as well competing with P2P file sharing services. In-Stat’s primary research identifies consumer expectations and content consumption behavior. The outlined digital rights management strategy has the potential not only to create a market where content producer and consumer expectations are aligned, but one that can generate an added $2.5 billion in annual revenue by migrating P2P file sharers to legal services.

Table of Contents

Conclusions
Conclusions (2)
Finding the Right Balance Has Been Elusive
Table of Contents
Content Producer Expectations
Digital Rights Management Technology
Copy Protection
Proprietary DRM - Apple Style
DRM Standards Abound
Conditional Access
DRM Process Flow
Selectable Output Control (SOC)
Link Protection and Home Networking
Watermarking: Content Identification and More
Watermarking: How It Works
Digital Fingerprinting Technology
Digital Fingerprinting: How It Is Used
Legal Remedies
MPAA vs. RealNetworks
Bottom Line: All Technologies Can Be Evaded or Hacked
Consumer Content Usage Expectations
Online Viewing of Full-Length TV Is Growing
Broadcast and Time-Shifting Is Strongly Preferred
Sampling Content
Consumers Prefer Viewing on Device of Choice
Nearly 60% Download Online Video Content
Place Shifting
Content Will Be Acquired From Multiple Sources
Content Transfer Between Devices Must Be Accommodated
Video Content Sharing is Generational
Pay Once for Content Ownership
Digital Entertainment User Profiles
P2P is Dominated by Power Users
DRM Is Not Working, and Not Adding Revenue
By 2013, Power and Social Users Will Constitute Over 80% of the Market
Strategy: Let Power Users Define the Business Model
Shift to Content Monetization
Rights Information Management Ecosystems Are Being Established
Compete with P2P Services
Never Has The Future of So Many Been Defined by So Few
Power Users Represent Over $1B in Potential Advertising Revenue
Final Thoughts
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