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Research Conference ReportProduct Type: Market Research ReportPublished by: RFL Communications, Inc. Published: July 2005 Product Code: n179-002 Description Research Conference Report (RCR) summarizes the best presentations made at market research conferences held around the world, including meetings of the American Marketing Association, the Advertising Research Foundation, ESOMAR, and other public and private conferences.Each issue of the report presents easy-to-read summaries of nearly a dozen presentations from conferences in such far-flung venues as Hong Kong, Berlin, New York, and London. RCR subscriptions have a high price-to-value ratio: The cost of a one-year subscription to Research Conference Report amounts to just a fraction of the travel costs of attending even one meeting. RCR has gained worldwide acclaim for affordably bringing information from diverse conferences to the desks and easy chairs of busy and curious market researchers. December 1999 will mark the first annual RCR award for the top MR presentation, chosen on the basis of news value and its contribution to the understanding of a crucial market-research concept. Table of Contents Sample Contents - November/December 2002 EditionINSIDE: CAS/AZ “One Industry - One Voice” Concept CAS/AZ Envisioning the Future of the MR Industry CAS/AZ Companies Must Apply Their CRM, MR Data ARF/WOW Why Shift From Explicit MR to Implicit MR? ARF/WOW Process Must Lead Net Standards’ Creation ARF/WOW Key Initial Findings from ARF’s Fusion Lab ARF/WOW Marketing ROI: Great, But Usually Late ARF/WOW Which is Better: PPM or NMR Meter/Diary ARF/WOW Can PPM Data Boost Media Plan Deliveries? |
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